Tech-enabled Services
Customer & Market Due Diligence Of CTV AdTech Platform: Deciphering CTV And Programmatic Advertising Ecosystems And Growth Outlook
Conducted a 3-week customer & market due diligence to establish the growth outlook of CTV and programmatic display advertising and the target’s competitive positioning in the CTV advertising ecosystem. To this end, Gotham: conducted 35 interviews with and 280+ online surveys of publishers, advertisers, advertising agencies, and AdTech platforms; established CTV and programmatic display market dynamics and digital ad spend trends; and built a comprehensive database of AdTech platforms. Gotham provided our client a clear view on the inner workings of the CTV and programmatic display ad ecosystems and the target’s positioning within the CTV ecosystem. This clarity along with a fact-based outlook for digital marketing spend allowed our client to gain confidence in the target’s potential and move forward to close the deal.
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Post-merger Integration Planning for Tech-enabled Compliance Services Providers: Jump Starting the Merger
Developed a detailed post-merger integration and communication plan that identified and prioritized post-merger integration requirements as pre-deal, 100-day, and post-100-day, and identified the integration team with assigned responsibilities for key integration priorities. The effort included establishing the target end-vision of the combined company and determining post-merger integration requirements through a thorough assessment of current situation at both companies.
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Competitive Due Diligence of Analytics Outsourcing Company: Assessing Competitive Positioning in Emerging Analytics Space
Conducted competitive due diligence to pin down nature of current and new competition, including product- vs. service-focused, lower-end vs. higher-end analytics offerings, and on- vs. off-shore delivery models. Conducted extensive, hour-long interviews to gain a clear understanding of an increasingly crowded competitive field, allowing our PE client to understand critical industry/competitive dynamics and proceed with an appropriate bid.
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Customer & Market Due Diligence Of FDA Compliance Services Provider: Establishing Competitive Positioning And Growth Outlook
Conducted a 2-week customer & market due diligence to establish the FDA supply chain compliance services map/market size, the target’s value proposition/competitive positioning, and growth opportunities through service line expansion. To this end, Gotham: deciphered the complexity and evolution of food safety regulations; conducted interviews with food importers, exporters, and FDA officials; developed a bottom-up market sizing model; and established the competitive landscape of player segment offering U.S. Agent services and new entrants to food safety services. Gotham’s assessment armed our client with a solid understanding of market dynamics/growth outlook and the target’s reputation/competitive positioning, allowing our client to proceed with confidence to aggressively pursue the deal.
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Customer & Market Due Diligence Of Foodservice Distributor/DTC Fulfillment Services Provider: Deciphering Nascent DTC Frozen Foods Fulfillment Market
Conducted 3-week customer & market due diligence to establish: frozen DTC fulfillment market size and the ability to sustain COVID-19 bump; the target’s competitive positioning in the frozen DTC fulfillment market; and the target’s reputation/positioning with foodservice distribution customers. Gotham: mapped universe of 350+ frozen DTC food companies; built bottom-up frozen DTC fulfillment market model; conducted 11 DTC fulfillment customer interviews; established competitive landscape of frozen DTC fulfillment services providers; and conducted 13 interviews and 73 online customer surveys of foodservice distribution customers. Gotham’s findings enabled our client to move forward confidently with the potential acquisition.
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Customer & Market Due Diligence Of Technology Event Marketing Agency: Assessing Outsourcing Dynamics, Company Positioning, And Recession Risk
Conducted a 2-week customer & market due diligence ahead of the check-in bid to establish addressable market size and trends, competitive positioning and reputation, and the target’s cyclicality exposure/ recession risk. To this end, Gotham: conducted customer interviews and an online survey of large technology companies, including C-suite, marketing and event directors, and field managers; built detailed profiles of different event types and services required; identified/profiled ~300 event agencies; assessed recession risk; and developed a bottom-up market sizing model. Gotham’s comprehensive fact-based assessment allowed our client to move forward with confidence in the auction process and to secure an LOI.
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