Skip to main content

Customer & Market Due Diligence

We establish a clear picture of the target company’s market positioning and growth potential in even the most complex and data-poor niche markets. Our analytical rigor and broad industry expertise enable us to perform a quick but robust assessment of key market drivers and trends, and build a bottom-up market model to establish reliable market size/growth projections. Through our exhaustive research, including customer, supplier, competitor, and expert interviews, we establish competitive dynamics, technology/service advantages, customer buying criteria, and customers’ perception of the target. We then develop a top-level strategic plan – in essence a post-acquisition growth roadmap (add-ons and organic) for our clients.

banner
Better-For-You Sweet Treats Brand
Establishing Brand Positioning and Category Expansion Opportunity

Conducted a 3-week customer & market due diligence to establish the health and growth profile of the target’s current product categories and validate the target’s product category expansion opportunities. To this end, Gotham:  analyzed retailer-/SKU-level NielsenIQ data; conducted a survey of over 2,500 consumers; and conducted interviews with key food retailers and distributors. Gotham’s in-depth analysis of the low/no-sugar sweet snacks market, the target’s brand positioning, and the target’s growth opportunities provided our client with the robust, reliable fact base needed to compete aggressively in this hotly-contested auction. 

Show Details
banner
DIGITAL MARKETING AGENCY
Establishing Competitive Differentiation And Growth Outlook

Conducted a 3-week customer & market due diligence to establish the competitive differentiation and validate the growth opportunities of the target. To this end, Gotham:  deciphered the complexity and evolution of digital marketing; conducted interviews with digital marketing buyers (including customers) and competitors; and created a digital marketing agency competitive database that profiled key competitors. Gotham’s assessment armed our client with a solid understanding of market dynamics/growth outlook and target’s reputation/ competitive position, allowing our client to proceed with confidence to successfully close the deal.

Show Details
banner
Mental Health Services Provider
Establishing Program-Level Competitive Positioning and Operating Performance of Leading Private Pay Residential Mental Health Services Provider

Gotham conducted a customer & market and operational due diligence of a leading multi-program player in the private pay residential mental health services market, serving adolescents and young adults with a broad array of behavioral disorders. In line with the bid timelines, Gotham structured a 2-phased effort, with Phase I effort focused on understanding the overall market and referral dynamics, the target’s overall competitive positioning, and the growth opportunity and Phase II on program-level operational performance, reputation/competitive positioning, and recessionary risk. Gotham: conducted 43 interviews with referral sources, competitors and industry experts; built a bottom-up market sizing model; developed a comprehensive competitor database; and built robust operational performance fact packs for each of the target’s programs. Gotham’s fact-based assessment gave our client the conviction to win the auction with an aggressive bid.

Show Details
banner
BFY Frozen Prepared Foods Brand
Establishing Brand Metrics, Competitive Positioning, And Market Growth Outlook

Conducted a 3-week customer & market due diligence to establish the target's market size and growth outlook and competitive positioning. To this end, Gotham:  conducted a deep-dive analysis of Nielsen IQ monthly retail sales data over 4 years for 32,000 SKUs and 2,200 brands; conducted over 20 anonymous interviews with key grocery chain category buyers; and profiled legacy and BFY competitors. Gotham’s SKU and brand metrics analysis and interviews provided our client with a robust understanding of the target’s competitive positioning and the growth outlook of BFY frozen prepared foods, allowing our client to make an informed bid. 

Show Details
banner
CTV AdTech Platform
Deciphering CTV And Programmatic Advertising Ecosystems And Growth Outlook

Conducted a 3-week customer & market due diligence to establish the growth outlook of CTV and programmatic display advertising and the target’s competitive positioning in the CTV advertising ecosystem. To this end, Gotham:  conducted 35 interviews with and 280+ online surveys of publishers, advertisers, advertising agencies, and AdTech platforms; established CTV and programmatic display market dynamics and digital ad spend trends; and built a comprehensive database of AdTech platforms. Gotham provided our client a clear view on the inner workings of the CTV and programmatic display ad ecosystems and the target’s positioning within the CTV ecosystem. This clarity along with a fact-based outlook for digital marketing spend allowed our client to gain confidence in the target’s potential and move forward to close the deal.

Show Details
banner
Logistics Staffing Company
Establish Warehouse Labor Market and Growth Outlook

Conducted a 3-week customer & market due diligence to establish the outsourced warehouse labor market growth outlook and the target’s competitive positioning. To this end, Gotham: conducted 65 interviews with and 91 online surveys of customers and light industrial staffing decision makers; assessed the 3PL warehousing and transportation market; mapped and analyzed the target’s sales data to establish its core customer base; developed a light industrial market sizing model; and built a database and profile of industrial staffing agencies. Gotham’s in-depth analysis of the 3PL warehousing, Big & Bulky delivery, and light industrial staffing markets, as well as of our competitive analysis provided our client clarity on the target’s competitive positioning and growth outlook and, hence, confidence to proceed with the transaction.  

Show Details

Related Capabilities

 

Operational Due Diligence

 

Post-Merger Integration/ Carve-Out Planning

 

Pragmatic Growth Strategy

 

Sales & Marketing Effectiveness

 

Rapid Operations Improvements

Industry Expertise

 
banner
Consumer
 
banner
Food & Beverage
 
banner
Healthcare
 
banner
Industrials
 
banner
Infrastructure
 
banner
Services

Want to learn more about how Gotham can help you with value creation?