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Pragmatic Growth Strategy

We work with portfolio company management teams to develop fact-based growth strategies that leverage the company’s strengths and shore up weak spots. We conduct a robust assessment of the company’s product and service portfolio and develop a comprehensive market map to identify product and market niches offering greatest growth potential. We then evaluate these opportunities in the framework of the company’s capabilities and growth potential in order to generate a robust, actionable growth strategy with near-term impact.

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Specialty Electronics Component Supplier
Establishing Niche Market Positioning and Multi-pronged Growth Strategy of Electronics Component Supplier

Built a solid fact-base of company sales, market position, and competitive dynamics by analyzing 7 years of customer sales/customer data, conducting 170 interviews and 1,900 online surveys of customers/prospects, and building a bottom-up market sizing model. Established company’s position as a niche leader using an original use-based segmentation based on customers’ component needs across the product life cycle. Developed a multi-pronged growth strategy to achieve 14% CAGR growth (vs. 6% overall market growth) by leveraging company’s end-market presence and In Operations segment strength. Gotham also analyzed the impact of pricing on volume and established end-market mix, not pricing, was the driver of recent decreasing flagship catalog brand sales volume. Gotham’s work allowed management to position the company as a niche leader and to begin implementing a credible growth strategy to prepare for a successful eventual exit.

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Flow Controls Products Distributor
Growth Roadmap and Sales Function Redesign to Triple Revenue at Global Flow Control Products Distributor

Developed growth strategy and identified levers to triple revenue in 3-5 years. Developed detailed prioritized plans to implement the new strategy. Created sales force effectiveness plan to professionalize inside sales and develop outside sales force.

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Construction Supplies Manufacturer
Developing A Fact-based Growth Story

Conducted a market and competitive dynamics assessment to craft a fact-based growth story to inform management’s growth case and provide potential buyers with an understanding of client’s business and competitive positioning. Gotham:  developed an in-depth industry primer; conducted customer interviews and surveys; built a competitive database profiling each player in the market; used industry data to detail historical and projected industry growth; built a bottom-up market size model; and established a detailed picture of client’s growth opportunities. Gotham’s assessment provided the client with extensive customer feedback and allowed management to develop a strong growth case and provide potential buyers with a fact-based market and growth opportunity understanding.  

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Hispanic Foods Manufacturer
Establishing Company’s 5-year Growth Stack

Conducted a market dynamics and whitespace opportunity assessment to craft a fact-based growth story to inform management’s growth case and provide potential buyers with an understanding of company’s business and potential future growth. Gotham:  established key market trends in all retail and foodservice segments; built an in-depth retail market sizing model of company’s product categories; built a database of Hispanic and mainstream restaurant chains and built a bottom-up foodservice market sizing model; and developed the company’s whitespace opportunity model for retail and foodservice. Gotham’s assessment provided the client with quantified fact-based view of company’s growth opportunities leading to a highly contested auction.   

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Consumer Electronic Device Provider
Developing Multi-brand Growth Strategy in Preparation of PE Exit at Consumer Electronic Device Provider: 

Established feasibility of multi-brand strategy to support a transformative add-on acquisition, created company’s domestic and international growth strategy to position the company for a successful exit in 18-24 months, and developed an actionable strategic plan.  Effort included:  interviewing 160+ government officials, competitors, consumer/influencers, and other industry participants; researching market, competitive, and regulatory dynamics; building robust state-by-state market size/growth and cannibalization models; and developing multi-brand, Canada entry, and product line expansion strategies. Gotham’s assessment and recommendations allowed the client to move forward with the add-on acquisition and enter Canada, as well as start executing near-term aspects of growth plans to set stage for exit.

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Truck Parts Distributor
Developing Growth Strategy in the Outsourced Service Market for $1B Automotive Parts Distributor

Built solid fact base of market and competitive dynamics in the outsourced automotive service in order to pin down the growth opportunity in this segment. Analyzed key industry data, interviewed 100+ independent service centers, assessed competitive landscape, and modeled economics to establish market attractiveness and growth potential, including key demand drivers/trends, business synergies/risks, competitive positioning, and size/profitability of future network. Gotham’s exit preparation and positioning allowed the company and its investors to paint a clear picture of the source of the next leg of growth and sell the company at a rich valuation.

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Related Capabilities

 

Salesforce Effectiveness

 

Rapid Operations Improvements

 

Exit Preparation/ Positioning

 

Post-Merger Integration/ Carve-Out Planning

 

Due Diligence

Industry Expertise

 
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Consumer
 
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Food & Beverage
 
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Healthcare
 
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Industrials
 
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Infrastructure
 
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Services

Want to learn more about how Gotham can help you with value creation?