Business Services
Customer & Market Due Diligence Of Full-Service Digital Marketing Agency: Establishing Competitive Differentiation And Growth Outlook
Conducted a 3-week customer & market due diligence to establish the competitive differentiation and validate the growth opportunities of the target. To this end, Gotham: deciphered the complexity and evolution of digital marketing; conducted interviews with digital marketing buyers (including customers) and competitors; and created a digital marketing agency competitive database that profiled key competitors. Gotham’s assessment armed our client with a solid understanding of market dynamics/growth outlook and target’s reputation/ competitive position, allowing our client to proceed with confidence to successfully close the deal.
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Customer & Market Due Diligence Of Leading Janitorial Services Provider: Establishing COVID Impact And Local Market Competitive Dynamics
Conducted a 3-week customer & market due diligence to establish market size and growth outlook, assess target’s competitive positioning in its local markets, and establish the impact of COVID and wage increases on target’s business. Gotham: conducted anonymous interviews and surveys with janitorial services buyers (customer and non-customer); deciphered competitive dynamics in this highly fragmented market; developed a competitive database for each of target’s local markets; and built a market sizing model. Gotham’s assessment clarified our client’s key market and competitive dynamics concerns and gave them the confidence to proceed with the investment.
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Operations Diagnostic of Direct Marketing Services Company: Establishing “One Company” Organization and Operations to Realize Cost Synergies
Conducted a 5-week operations diagnostic of a recently acquired portfolio company to identify cost reduction opportunities and establish organizational and operations end-visions. Gotham undertook an extensive analytic effort to reconcile and align data from 3 separate, independently operating systems corresponding to each business unit and create in-depth profiles of purchasing spend and labor efficiency. We also identified opportunities to improve salesforce effectiveness, including salesforce restructuring and a new compensation system. Finally, working with management, Gotham developed a “One Company” organizational structure to eliminate disconnect and facilitate savings opportunity capture within and among the 3 business units. Following the diagnostic, management launched efforts to capture these opportunities, which were expected to improve the company’s EBITDA margins by 6+ percentage points.
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Customer & Market Due Diligence Of Security Services Provider: Establishing Market, Technology, And Competitive Dynamics In Niche End-markets
Conducted a 3-week customer & market due diligence to establish the security services market’s dynamics, growth outlook, and competitive landscape. To this end, Gotham: conducted interviews with and online surveys of security service buyers; determined demand drivers, the labor and technology landscape, and the recession risk in this market; built an employment-based market sizing model; and profiled competitive segments. Gotham provided our client with a clear and fact-based view of the market’s current size and growth outlook, impact of technology, and the target’s competitive positioning, allowing our client to gain confidence in the target’s potential and successfully close the deal.
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Customer & Market Due Diligence Of Cleaning Services Provider: Establishing Niche Market And Competitive Dynamics
Conducted a 3-week customer & market due diligence to establish the market and competitive dynamics in the target’s 4 niche end-markets. To this end, Gotham: conducted interviews with and online surveys of service buyers; established market dynamics and growth drivers for each end-market; built market sizing models for each end-market; and profiled end-market competitive landscape. Gotham provided our client with a clear and fact-based view on the target’s reputation and competitive positioning in multiple niche end-markets, along with its market size and growth outlook. This allowed our client to gain confidence in the target’s potential and move forward to close the deal.
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Customer & Market Due Diligence Of Hospitality Services Provider: Establishing Post-covid Market Outlook And Outsourcing Dynamics
Conducted a 3-week customer & market due diligence of a hospitality services provider offering valet parking services to establish the target's competitive positioning and differentiation; the addressable hospitality services market size, key trends, and growth; the target’s revenue stability and recession risk; and its growth opportunities. To this end, Gotham: conducted anonymous interviews with and online surveys of customers, non-customers, competitors, and parking consultants; built bottom-up hospitality and healthcare hospitality services market models; built a detailed database of parking services players and created a market-by-market view of the competitive landscape for 33 major geographic markets; conducted a profitability analysis examining revenue and margin profiles; and built a recession impact model. Gotham’s fact-based approach provided our client the customer and competitive insights needed to gain comfort with the target’s future outlook and clarified its margin and recession risk, allowing our client to successfully close the deal.
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