Tech-enabled Services
Customer & Market Due Diligence Of CTV AdTech Platform: Deciphering CTV And Programmatic Advertising Ecosystems And Growth Outlook
Conducted a 3-week customer & market due diligence to establish the growth outlook of CTV and programmatic display advertising and the target’s competitive positioning in the CTV advertising ecosystem. To this end, Gotham: conducted 35 interviews with and 280+ online surveys of publishers, advertisers, advertising agencies, and AdTech platforms; established CTV and programmatic display market dynamics and digital ad spend trends; and built a comprehensive database of AdTech platforms. Gotham provided our client a clear view on the inner workings of the CTV and programmatic display ad ecosystems and the target’s positioning within the CTV ecosystem. This clarity along with a fact-based outlook for digital marketing spend allowed our client to gain confidence in the target’s potential and move forward to close the deal.
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Post-merger Integration Planning for Tech-enabled Compliance Services Providers: Jump Starting the Merger
Developed a detailed post-merger integration and communication plan that identified and prioritized post-merger integration requirements as pre-deal, 100-day, and post-100-day, and identified the integration team with assigned responsibilities for key integration priorities. The effort included establishing the target end-vision of the combined company and determining post-merger integration requirements through a thorough assessment of current situation at both companies.
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Competitive Due Diligence of Analytics Outsourcing Company: Assessing Competitive Positioning in Emerging Analytics Space
Conducted competitive due diligence to pin down nature of current and new competition, including product- vs. service-focused, lower-end vs. higher-end analytics offerings, and on- vs. off-shore delivery models. Conducted extensive, hour-long interviews to gain a clear understanding of an increasingly crowded competitive field, allowing our PE client to understand critical industry/competitive dynamics and proceed with an appropriate bid.
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Customer & Market Due Diligence Of Technology Event Marketing Agency: Assessing Outsourcing Dynamics, Company Positioning, And Recession Risk
Conducted a 2-week customer & market due diligence ahead of the check-in bid to establish addressable market size and trends, competitive positioning and reputation, and the target’s cyclicality exposure/ recession risk. To this end, Gotham: conducted customer interviews and an online survey of large technology companies, including C-suite, marketing and event directors, and field managers; built detailed profiles of different event types and services required; identified/profiled ~300 event agencies; assessed recession risk; and developed a bottom-up market sizing model. Gotham’s comprehensive fact-based assessment allowed our client to move forward with confidence in the auction process and to secure an LOI.
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Operations Diagnostic of Direct Marketing Services Company: Establishing “One Company” Organization and Operations to Realize Cost Synergies
Conducted a 5-week operations diagnostic of a recently acquired portfolio company to identify cost reduction opportunities and establish organizational and operations end-visions. Gotham undertook an extensive analytic effort to reconcile and align data from 3 separate, independently operating systems corresponding to each business unit and create in-depth profiles of purchasing spend and labor efficiency. We also identified opportunities to improve salesforce effectiveness, including salesforce restructuring and a new compensation system. Finally, working with management, Gotham developed a “One Company” organizational structure to eliminate disconnect and facilitate savings opportunity capture within and among the 3 business units. Following the diagnostic, management launched efforts to capture these opportunities, which were expected to improve the company’s EBITDA margins by 6+ percentage points.
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