Skip to main content
Industry

Marketing Services

banner
DIGITAL MARKETING AGENCY
Customer & Market Due Diligence Of Full-Service Digital Marketing Agency: Establishing Competitive Differentiation And Growth Outlook

Conducted a 3-week customer & market due diligence to establish the competitive differentiation and validate the growth opportunities of the target. To this end, Gotham:  deciphered the complexity and evolution of digital marketing; conducted interviews with digital marketing buyers (including customers) and competitors; and created a digital marketing agency competitive database that profiled key competitors. Gotham’s assessment armed our client with a solid understanding of market dynamics/growth outlook and target’s reputation/ competitive position, allowing our client to proceed with confidence to successfully close the deal.

Show Details
banner
Corporate Event Services Provider
Customer & Market Due Diligence Of Leading Event Services Company: Conducting Pre-management Meeting Assessment Of Market Position And Recession Risk

Conducted 2-week early (before management meeting) customer & market due diligence to establish demand for the target’s products, understand the competitive landscape/availability of acquisition candidates, and assess the target’s cyclicality exposure/recession risk. Gotham: conducted 130 interviews with customers and other industry participants; developed a robust, bottom-up view of the competitive landscape; built a market sizing model; established corporate events market dynamics and trends; and modeled the impact of recession on the target’s products. Our client made an early decision to stop pursuing the opportunity as the recession risks outweighed the limited potential to generate outsized returns, thus saving a few weeks of precious deal team time.

Show Details
banner
Direct Marketing Services Company
Operations Diagnostic of Direct Marketing Services Company:  Establishing “One Company” Organization and Operations to Realize Cost Synergies 

Conducted a 5-week operations diagnostic of a recently acquired portfolio company to identify cost reduction opportunities and establish organizational and operations end-visions. Gotham undertook an extensive analytic effort to reconcile and align data from 3 separate, independently operating systems corresponding to each business unit and create in-depth profiles of purchasing spend and labor efficiency. We also identified opportunities to improve salesforce effectiveness, including salesforce restructuring and a new compensation system. Finally, working with management, Gotham developed a “One Company” organizational structure to eliminate disconnect and facilitate savings opportunity capture within and among the 3 business units. Following the diagnostic, management launched efforts to capture these opportunities, which were expected to improve the company’s EBITDA margins by 6+ percentage points.

Show Details

Want to learn more about how Gotham can help you with value creation?