Facilities Services
Customer & Market Due Diligence Of Leading Janitorial Services Provider: Establishing COVID Impact And Local Market Competitive Dynamics
Conducted a 3-week customer & market due diligence to establish market size and growth outlook, assess target’s competitive positioning in its local markets, and establish the impact of COVID and wage increases on target’s business. Gotham: conducted anonymous interviews and surveys with janitorial services buyers (customer and non-customer); deciphered competitive dynamics in this highly fragmented market; developed a competitive database for each of target’s local markets; and built a market sizing model. Gotham’s assessment clarified our client’s key market and competitive dynamics concerns and gave them the confidence to proceed with the investment.
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Customer & Market Due Diligence of Plumbing and Drain Cleaning Services Company: Establishing Target’s Brand Reputation and Growth Opportunities
Conducted 4-week customer & market due diligence to: (1) validate defensibility of target’s residential business; (2) establish/confirm growth opportunity in the commercial business; and (3) validate the opportunity to expand into the water damage restoration market. Gotham undertook an exhaustive fact-based approach: consumer panel and customer surveys; commercial customer surveys and interviews across 11 end-markets; deep-dive analysis of several years of job-level data; and detailed competitive landscapes in each of the target’s territories. Gotham’s fact-based conclusions allowed our client to gain confidence in defensibility of the target’s market position and viability of its growth plan leading to the successful close of the transaction.
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Customer & Market Due Diligence Of Managed Waste Solutions Provider: Understanding Risk Posed By National Haulers
Conducted a 3-week customer & market due diligence of a managed waste solutions provider to establish the target's positioning/risk vs. national waste haulers; its competitive differentiation; its margin stability and recession risk; and the overall managed waste solutions market size and growth expectations. To this end, Gotham: conducted 33 interviews with and 73 online surveys of customers; built a detailed end-market level sizing model; determined the managed waste solutions competitive landscape; analyzed distances between landfills and the target’s customers; built a recession impact model; and established customer and hauler pricing mechanisms. Gotham provided a detailed view on the competitive dynamics and risks posed by the national waste haulers and the advantages of managed waste solutions providers, helping build client confidence in pursuing the target aggressively.
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Customer & Market Due Diligence Of Security Services Provider: Establishing Market, Technology, And Competitive Dynamics In Niche End-markets
Conducted a 3-week customer & market due diligence to establish the security services market’s dynamics, growth outlook, and competitive landscape. To this end, Gotham: conducted interviews with and online surveys of security service buyers; determined demand drivers, the labor and technology landscape, and the recession risk in this market; built an employment-based market sizing model; and profiled competitive segments. Gotham provided our client with a clear and fact-based view of the market’s current size and growth outlook, impact of technology, and the target’s competitive positioning, allowing our client to gain confidence in the target’s potential and successfully close the deal.
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Customer & Market Due Diligence Of Cleaning Services Provider: Establishing Niche Market And Competitive Dynamics
Conducted a 3-week customer & market due diligence to establish the market and competitive dynamics in the target’s 4 niche end-markets. To this end, Gotham: conducted interviews with and online surveys of service buyers; established market dynamics and growth drivers for each end-market; built market sizing models for each end-market; and profiled end-market competitive landscape. Gotham provided our client with a clear and fact-based view on the target’s reputation and competitive positioning in multiple niche end-markets, along with its market size and growth outlook. This allowed our client to gain confidence in the target’s potential and move forward to close the deal.
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CUSTOMER & MARKET DUE DILIGENCE OF PROPERTY MANAGEMENT COMPANY: ESTABLISHING DIFFERENTIATED POSITIONING AND GEOGRAPHIC EXPANSION OPPORTUNITY
Conducted 3-week customer & market due diligence to: (1) establish target's addressable market and competitive positioning/reputation within its market; (2) assess market trends in target's core and expansion markets; and (3) analyze potential impact of recession on target’s business. Gotham conducted 75+ anonymous and “warm introduction” interviews with various types of property owners and property managers; built competitive landscape; profiled market trends and established market size; and modeled recession impact on the target’s revenue and EBITDA. Gotham unpacked complex market and competitive dynamics at a granular level and articulated the target’s niche positioning and improvement opportunity. Our client successfully closed the transaction and acted on our recommendations to professionalize this entrepreneurial business.
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