Tech-enabled Services
Customer & Market Due Diligence Of CTV AdTech Platform: Deciphering CTV And Programmatic Advertising Ecosystems And Growth Outlook
Conducted a 3-week customer & market due diligence to establish the growth outlook of CTV and programmatic display advertising and the target’s competitive positioning in the CTV advertising ecosystem. To this end, Gotham: conducted 35 interviews with and 280+ online surveys of publishers, advertisers, advertising agencies, and AdTech platforms; established CTV and programmatic display market dynamics and digital ad spend trends; and built a comprehensive database of AdTech platforms. Gotham provided our client a clear view on the inner workings of the CTV and programmatic display ad ecosystems and the target’s positioning within the CTV ecosystem. This clarity along with a fact-based outlook for digital marketing spend allowed our client to gain confidence in the target’s potential and move forward to close the deal.
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Post-merger Integration Planning for Tech-enabled Compliance Services Providers: Jump Starting the Merger
Developed a detailed post-merger integration and communication plan that identified and prioritized post-merger integration requirements as pre-deal, 100-day, and post-100-day, and identified the integration team with assigned responsibilities for key integration priorities. The effort included establishing the target end-vision of the combined company and determining post-merger integration requirements through a thorough assessment of current situation at both companies.
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Competitive Due Diligence of Analytics Outsourcing Company: Assessing Competitive Positioning in Emerging Analytics Space
Conducted competitive due diligence to pin down nature of current and new competition, including product- vs. service-focused, lower-end vs. higher-end analytics offerings, and on- vs. off-shore delivery models. Conducted extensive, hour-long interviews to gain a clear understanding of an increasingly crowded competitive field, allowing our PE client to understand critical industry/competitive dynamics and proceed with an appropriate bid.
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Customer & Market Due Diligence Of Managed Waste Solutions Provider: Understanding Risk Posed By National Haulers
Conducted a 3-week customer & market due diligence of a managed waste solutions provider to establish the target's positioning/risk vs. national waste haulers; its competitive differentiation; its margin stability and recession risk; and the overall managed waste solutions market size and growth expectations. To this end, Gotham: conducted 33 interviews with and 73 online surveys of customers; built a detailed end-market level sizing model; determined the managed waste solutions competitive landscape; analyzed distances between landfills and the target’s customers; built a recession impact model; and established customer and hauler pricing mechanisms. Gotham provided a detailed view on the competitive dynamics and risks posed by the national waste haulers and the advantages of managed waste solutions providers, helping build client confidence in pursuing the target aggressively.
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Customer & Market Due Diligence Of Entrepreneurial Digital Performance Marketing Company: Establishing Competitive Positioning And Recession Risk
Conducted a 4-week customer & market due diligence to establish competitive positioning, margin sustainability, and recession risk of an email acquisition and affiliate marketing company. To this end, Gotham: conducted ~200 “warm introduction” and anonymous customer interviews and surveys; built a comprehensive database of competitor and O&O sites; dissected financial and operational data to pin down drivers of management growth projections; researched over 1,000 advertisers and publishers to establish the target’s customer mix; and built a recession impact model. Gotham’s rapid assessment of this emerging and not well defined market provided our client with clarity on market and competitive dynamics and allowed the deal team to present a robust picture of the target to their investment committee and lenders.
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Technology Strategy For Digital Marketing Agency: Adding Technology Offerings To A People-driven Agency Model
Conducted a technology strategy effort for a digital marketing agency to establish digital marketing technology landscape, competitor technology capabilities, client’s opportunities to expand its technology capabilities, and technology roadmap to develop technology capabilities. To this end, Gotham: built a detailed competitor technology database; developed a technology framework identifying the technologies in each category and their level of adoption; developed evaluation criteria to assess potential technology opportunities; and developed a technology offering end-vision and a step-by-step implementation roadmap. Gotham’s fact-based assessment provided the client with a clear and actionable technology strategy, allowing it to be well-focused in terms of acquisitions and development process. Gotham also supported the client’s RFP process for the development of in-house tools.
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