Customer & Market Due Diligence Of BFY Frozen Prepared Foods Brand: Establishing Brand Metrics, Competitive Positioning, And Market Growth Outlook

Conducted a 3-week customer & market due diligence to establish the target's market size and growth outlook and competitive positioning. To this end, Gotham:  conducted a deep-dive analysis of Nielsen IQ monthly retail sales data over 4 years for 32,000 SKUs and 2,200 brands; conducted over 20 anonymous interviews with key grocery chain category buyers; and profiled legacy and BFY competitors. Gotham’s SKU and brand metrics analysis and interviews provided our client with a robust understanding of the target’s competitive positioning and the growth outlook of BFY frozen prepared foods, allowing our client to make an informed bid. 

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Customer & Market Due Diligence Of Corn Milling Equipment Manufacturer: Establishing Market Opportunity For New Technology

Conducted a 3-week customer & market due diligence of a corn milling equipment manufacturer to provide clarity on the market opportunity for a new technology. Gotham: conducted 30 anonymous interviews with plant managers, feed merchandisers, nutritionists, and other industry participants to understand ethanol plant buying behavior and positioning of enhanced byproducts in animal feed end-markets; and established ethanol plant capacity and production over time as well as prevalence of various feed sources. By confirming a significant market opportunity for this new technology, Gotham was able to give the client confidence to move forward with their pursuit of the target.

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Customer & Market Due Diligence Of Foodservice Distributor/DTC Fulfillment Services Provider: Deciphering Nascent DTC Frozen Foods Fulfillment Market

Conducted 3-week customer & market due diligence to establish:  frozen DTC fulfillment market size and the ability to sustain COVID-19 bump; the target’s competitive positioning in the frozen DTC fulfillment market; and the target’s reputation/positioning with foodservice distribution customers. Gotham:  mapped universe of 350+ frozen DTC food companies; built bottom-up frozen DTC fulfillment market model; conducted 11 DTC fulfillment customer interviews; established competitive landscape of frozen DTC fulfillment services providers; and conducted 13 interviews and 73 online customer surveys of foodservice distribution customers. Gotham’s findings enabled our client to move forward confidently with the potential acquisition.

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