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Industry

Baked Goods

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In-store Bakery Supplier
Customer & Market Due Diligence Of In-Store Bakery Supplier: Establishing Consumer Conversion Opportunity By Quantifying Available Whitespace

Conducted a 2-phased due diligence to:(1) determine the penetration levels and conversion opportunity of the target’s bakery supply products; (2) establish the retail bakery market dynamics; and (3) establish the target’s growth potential. Gotham conducted: a Phase I consumer panel survey of 1,116 consumers to validate ingoing thesis on consumer penetration opportunity; a Phase II survey of 2,233 consumers to establish buying behaviour and test potential concepts for driving consumer conversion. We also interviewed 37 retailer bakery executives/category buyers and surveyed 276 in-story bakery employees to establish their decision-making criteria, plans for the category, and requirements for growth, and modeled a complex market size matrix for 34 occasions and 7 product types to estimate the current penetration of the company's products and establish whitespace and conversion opportunities. These fact-based, actionable insights and reliable numbers gave the client the conviction needed to win this hotly contested auction.

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Branded Baking Company
Logistics Strategy at Premium Baked Goods Company: Improving Cost-to-serve

Created a new logistics strategy, including implementing a new DSD network and delivery process, developing a new transportation and warehousing strategy, and re-balancing production among plants. Over 75% of the $2.5MM in savings (from a cost base of $12MM) highlighted in the strategy was saved in the first year of implementation.

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Baked Goods Manufacturer
Operations Improvements at Premium Baked Goods Manufacturer Capturing Manufacturing and Logistics Cost Savings Opportunities While Maintaining High Customer Service Levels

Lowered nationwide logistics/transportation costs via reductions in emergency shipments and outsourcing/consolidating of the carrier fleet and warehouses to a single, third-party logistics provider (3PL). Set lowest-cost freight allocation system targets, defined proposal criteria, and created RFQ. Actual savings exceeded projections by 15% in the first year ($6.9MM EBITDA impact), with maintenance of 99+% fill rate.

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Cookie Franchiser
Operational Due Diligence of Leading Cookie Franchiser: Assessing Operations-related Acquisition Risks

Conducted 1-week operational due diligence of ingredient manufacturing operations for a quick-service franchise company, targeting labor practices, safety and environmental compliance, and inventory practices. Reviewed of labor policies, including work rules, attendance policies, and basic compliance with overtime, lunch, and break rules. Determined that the facility had solid risk management operations, and recommended minor improvements in quality assurance and material handling. The PE firm purchased the company and followed through on recommendations from operational due diligence.

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Healthy Baked Goods Company
Manufacturing Operations Improvements at Healthy Baked Goods Company: Implementing Measurement/Tracking/Reporting To Build Cost Discipline And Capture Material And Labor Cost Savings

Identified $1.1-1.6MM in cost reduction opportunities in materials, labor, and freight. Launched a fact-based cost-reduction program including ingredient measurement and feedback system, a system for fixed labor standards based on rated line speeds, goal boards to manage productivity targets/performance, and a performance measurement and reporting system.

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