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Industry

Oil & Gas

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Oil & Gas Protective Solutions Provider
Customer & Market Due Diligence of Upstream Oil & Gas Protective Solutions Provider:  Establishing Market Size and Growth Opportunities in OCTG Market

Conducted 4-week customer & market due diligence to:  (1) establish outlook for North America oil & gas drilling; (2) estimate market size and growth for new and reconditioned protective products; and (3) evaluate target’s competitive positioning. For this effort, Gotham interviewed 150+ customers and competitors, leveraged our proprietary industry knowledge base, performed extensive primary and secondary research to pin down oil & gas drilling dynamics, and developed a detailed bottom-up model for market sizing and growth. As a result of Gotham’s findings, our client confidently pursued and closed the transaction.

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HSE Services Provider
Customer & Market Due Diligence of Leading HSE Services Company: Understanding Market Dynamics/Size as Key Input to Round 2 Bid Decision

Conducted customer interviews and market research to validate company’s business model of providing outsourced services to the energy industry. Effort included interviewing (unsolicited) 84 current and potential customers, researching 5 product families and 7 industry sectors to establish service requirements, and building bottom-up market sizing model for this early stage outsourcing market. PE client ($9+B under management) purchased the company and able to increase the top-line by 50% within the first year.

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Fluid Power Equipment Repair Company
Customer & Market Due Diligence of Fluid Power Equipment Company:  Assessing Adjacent Market Growth Opportunities in Several Technically-complex Niches

Conducted customer & market due diligence to validate adjacent market growth opportunities, including offshore oil & gas, forestry, marine, and civil infrastructure and other end-markets under consideration. Interviewed 150+ competitors, customers, prime contractors, and other key value chain participants, researched complex technical requirements, and leveraged government and industry data to develop a robust fact base, including size/growth models for each end-market, geographic gap analysis, and profiles of key competitors/potential acquisition targets. Based on Gotham’s findings and recommended expansion strategy, PE client closed the deal and is pursuing an acquisition to fill a key geographic gap.

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Oil & Gas Aftermarket Parts Supplier
Customer Due Diligence of Oil & Gas Aftermarket Parts Supplier:  Determining Purchasing Processes, Competitive Positioning, and Market Trends

Conducted focused customer due diligence to gain critical customer insights from major drillers regarding purchasing processes, competitive positioning, and market trends. Gotham conducted 31 anonymous interviews with personnel at rig sites, maintenance yards, and corporate headquarters of on-shore and off-shore drilling companies to:  1) identify selection criteria and determine whether purchasing decisions are made at the drill site or at corporate; 2) establish the target’s strengths and weaknesses vis-à-vis key competitors; and 3) understand market risks and opportunities in light of low oil prices and technological changes. Gotham’s deep customer insights and first-hand customer account of market trends allowed our PE client to submit a well-informed bid.     

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Flow Controls Products Distributor
Pragmatic Growth Strategy for Global Flow Control Products Distributor: Growth Roadmap and Sales Function Redesign to Triple Revenue

Developed growth strategy and identified levers to triple revenue in 3-5 years. Developed detailed prioritized plans to implement the new strategy. Created sales force effectiveness plan to professionalize inside sales and develop outside sales force.

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