Customer & Market Due Diligence of Building Automation Components Manufacturer: Establishing Market Outlook, Channel Dynamics, And Commercial Synergies

Conducted a 3-week customer & market due diligence to assess the market outlook, competitive positioning, and commercial synergy opportunities for a BAS peripheral electronic components manufacturer being evaluated as an add-on to a lighting controls platform. To this end, Gotham: conducted: 62 interviews and 176 surveys with BAS contractors and distributors; built a bottom-up market sizing model; assessed BAS system architecture and technology obsolescence risk; analyzed channel dynamics across OEMs, distributors, and contractors; and evaluated commercial synergy opportunities across BAS, electrical, HVAC, and MRO channels. Gotham provided the client with a clear view of the target's market positioning, brand strength, and growth outlook while addressing concerns around technology obsolescence and synergy viability. Gotham's analysis gave the client the clarity and confidence needed to place a strong bid for the target.

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Customer & Market Due Diligence Of Connectivity Solutions Provider: Establishing Chip-down And Disintermediation Risks To Modules And IoT Technology Trends

Conducted a 2-week customer & market due diligence of a wireless and IoT connectivity solutions provider to establish the target's value proposition, competitive positioning, market opportunity, and growth outlook. To this end, Gotham:  conducted anonymous interviews with customers, competitors, engineers, and suppliers; developed a wireless connectivity module supplier competitive landscape; built a detailed cost analysis of chip-down manufacturing; and established the IoT market size in North America. Gotham’s fact-based assessment provided the client clarity on the target’s competitive differentiation from low-cost suppliers within the wireless and IoT connectivity solutions market and the limited risks chip-down pose. 

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Customer & Market Due Diligence Of Electrical Connector Supplier: Establishing OEM And Utility Demand Outlook

Conducted a 2-week customer & market due diligence to establish: (1) utility end-market dynamics/trends; (2) purchasing behavior in the utility end-market; (3) data center growth outlook; and (4) competitive dynamics in the electrical connector market. To this end, Gotham: conducted interviews and surveyed distributors, manufacturers’ reps, OEMs, contractors, and utilities; built a utility electric connector product map; established electrical connector competitive landscape; established data center growth outlook; and determined utility connector demand outlook. Our fact-based utility market and competitive dynamics assessment allowed our client to gain confidence in the target’s growth outlook and was able to successfully close the deal with confidence. 

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