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Industrial Distribution & Services

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Supplier of Synthetic Fiber for Nonwovens
Customer & Market Due Diligence Of Leading Supplier Of Synthetic Fiber For Nonwovens: Establishing Competitive Positioning/Margin Sustainability

Conducted a 2-phased customer & market due diligence to establish target's competitive positioning and margin sustainability. To this end, Gotham:  conducted 86 anonymous and “warm introduction” customer interviews; analyzed target’s customer base to establish where target competes within the synthetic fiber market; established target’s addressable market size/share and growth outlook in multiple end-markets; built a global synthetic fiber capacity and manufacturer-to-distributor product flow picture by fiber type, and profiled key manufacturers and distributors and established their market shares. Gotham’s assessment provided a comprehensive, fact-based view on the target’s competitive positioning, margin sustainability, and end-market growth outlook, allowing our client to successfully close the deal.

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Specialty Electronics Component Supplier
Exit Preparation/Positioning for Electronics Component Supplier:  Establishing Niche Market Positioning and Multi-pronged Growth Strategy 

Built a solid fact-base of company sales, market position, and competitive dynamics by analyzing 7 years of customer sales/customer data, conducting 170 interviews and 1,900 online surveys of customers/prospects, and building a bottom-up market sizing model. Established company’s position as a niche leader using an original use-based segmentation based on customers’ component needs across the product life cycle. Developed a multi-pronged growth strategy to achieve 14% CAGR growth (vs. 6% overall market growth) by leveraging company’s end-market presence and In Operations segment strength. Gotham also analyzed the impact of pricing on volume and established end-market mix, not pricing, was the driver of recent decreasing flagship catalog brand sales volume. Gotham’s work allowed management to position the company as a niche leader and to begin implementing a credible growth strategy to prepare for a successful eventual exit.

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Testing Services Provider
Operational Due Diligence of Testing Services Provider:  Identifying Consolidation Synergies from and Operational Improvement Opportunities in an Add-On Acquisition

Conducted a 4-week operational due diligence to: 1) identify and quantify facility consolidation and other synergies; 2) determine cost additions and operations improvement opportunities; and 3) establish current asset and labor utilization. Gotham worked hand-in-hand with our client to build a comprehensive and reliable cost and capacity fact base, conducted detailed tours of all the facilities, assessed several site consolidation options, and benchmarked operational metrics across the 2 companies. Gotham’s due diligence findings allowed our client to confidently proceed with the transaction; client is already capturing synergies identified during the due diligence.  

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Industrial Wastewater Treatment Service Provider
Customer & Market Due Diligence Of Industrial Wastewater Treatment Service Provider: Establishing Pricing Structure, Margin Risk, And Growth Outlook

Conducted a 2-week customer & market due diligence ahead of the check-in bid to establish the pricing structure, oil price exposure, recession risk, and growth outlook of a leading industrial wastewater treatment service provider. To this end, Gotham:  built an oil price sensitivity model; built a recession impact model; conducted 50+ interviews with customers and competitors; and leveraged available industry data and secondary research. Gotham’s fact-based analysis of the market, the target’s pricing structure, exposure to oil price fluctuation, recession risks, and growth outlook provided our client with the facts to put this opportunity into perspective and price the deal accordingly ahead of its check-in bid. 

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Specialty Chemicals Logistics Service Provider
Customer & Market Due Diligence Of Specialty Chemicals Logistics Service Provider: Establishing ISO Tank Container Growth And International Expansion Opportunities

Conducted a 2-phase due diligence of a leading provider of ISO tank container services to establish:  specialty chemicals import/export dynamics and trends; ISO container growth outlook and penetration level; understanding of target’s competitive positioning; and international expansion opportunities. To this end, Gotham:  built a bottom-up market sizing model to establish ISO container penetration using 600 million-row PIERS database of all U.S. import/export bills of lading; conducted 93 anonymous interviews with NVOCCs, chemical manufacturers, and ISO tank manufacturers and lessors; developed a port-by-port view of competitors in the U.S. and Europe; identified and analyzed all U.S. chemical plant investments; and conducted a deep-dive into a key account to assess potential risks. Gotham’s comprehensive, data-driven assessment of the market trends, the target’s competitive positioning, and growth outlook provided our client with facts to prevail in the hotly contested auction and gain exclusivity.

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Off-road Vehicle Aftermarket Parts Supplier
Customer & Market Due Diligence of Off-road Vehicle Aftermarket Parts Supplier:  Assessing Company Positioning and Market Outlook

Conducted customer & market due diligence to establish the aftermarket parts market size/growth for key end-markets, identify potential threats from OEMs/distributors, and understand the eCommerce growth opportunity in an information-poor market:  1) conducted over 200 interviews with decision-makers at major OEMs, distributors, dealers, repair centers, and retailers; 2) established off-road vehicle aftermarket part market size/growth; 3) quantified channel-specific market trends by analyzing the target’s sales by distribution channel at the SKU level; and 4) established the competitive landscape at each step of the value chain by profiling major OEMs and distributors in the powersports, agriculture, and lawn and garden markets. Gotham’s intensive primary research and analytical effort provided a nuanced understanding of the market outlook and clarified threats/opportunities, thus allowing the client to make a well informed bid in a highly competitive auction.    

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