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Branded Foods

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Refrigerated Plant-based Protein Brand
Customer & Market Due Diligence of Leading Brand of Refrigerated Plant-based Proteins: Rapidly Establishing Growth Prospects for Check-in Bid

Conducted 1.5-week customer & market due diligence to establish a rapid, early-stage, quick read on the target’s growth prospects in the retail and foodservice channels. Gotham leveraged our significant experience and interviewed grocery category buyers to gather market insights and we leveraged our analytical expertise to decipher market trends and identify and evaluate growth opportunities. Our fact-based view on the market opportunities and the target’s brand positioning got the client excited about the growth prospects and gave them the confidence to deliver an aggressive bid.

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Refrigerated Mexican Food Manufacturer
Customer & Market and Operational Due Diligence of Refrigerated Mexican Food Manufacturer:  Validating National Expansion Opportunity for a Regional Brand

Conducted a 2-phase due diligence to: (1) validate the national expansion opportunity in grocery, (2) validate the growth opportunity in foodservice, and (3) assess operations risks and opportunities. Gotham interviewed ~70 retail and foodservice buyers and surveyed ~4,000 consumers to establish target’s brand positioning and growth opportunity. We also leveraged Nielsen data to build an MSA-level market sizing model to establish a $2B addressable market size. To support national expansion, Gotham established second plant economics and profiled the competitive landscape to identify acquisition candidates. Our operational assessment did not reveal any significant commodity pricing margin risks and, in fact, identified material yeild and labor savings opportunities. These fact-based conclusions gave the client the conviction needed to submit an aggressive bid to win this hotly contested auction.       

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Branded Ethnic Foods Manufacturer
Operational Due Diligence of Family-owned Branded Ethnic Foods Manufacturer: Assessing Operational Scalability to Support Targeted Growth

Built operational performance fact base and cost model for due diligence of an entrepreneurial company. Effort included: first-hand observation of operations, management interviews, data collection and synthesis, equipment condition and capex requirement assessment, food safety review, and interviews with potential co-packers. Established that:  the existing plant can meet the buyer's target of growing the business 2-3X current volume; identified 5-6 viable and interested co-packers; identified opportunities to reduce cost per case by 16-17.5%; and provided a road map for improving operations. The PE firm is in process of closing the deal.

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Specialty Foods Manufacturer
Operational Due Diligence at Family-owned Specialty Foods Company:  In A Data-poor Situation, Confirming Operational Readiness to Support Targeted National Growth

Conducted detailed observations of manufacturing operations (evaluating equipment, labor, downtime, changeovers, etc.) and developed bottom-up capacity model to quantify production increases and cost savings. Determined that target’s facility had sufficient capacity to meet 5-year targeted growth projections; identified cost per case savings 15-20% from labor and overhead reductions; found low risk of future operational surprises (e.g., major equipment cap ex requirements, food safety/quality issues, etc.); and provided PE Client with ingoing operational value capture plan. Client moved forward with acquisition and immediately began implementation of Gotham recommended improvement initiatives.

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Healthy Baked Goods Company
Manufacturing Operations Improvements at Healthy Baked Goods Company: Implementing Measurement/Tracking/Reporting To Build Cost Discipline And Capture Material And Labor Cost Savings

Identified $1.1-1.6MM in cost reduction opportunities in materials, labor, and freight. Launched a fact-based cost-reduction program including ingredient measurement and feedback system, a system for fixed labor standards based on rated line speeds, goal boards to manage productivity targets/performance, and a performance measurement and reporting system.

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Fresh Salad Company
Helping National Fresh Foods Company Sell Itself

Led business development and evaluation efforts for entry into a new market, including market sizing, industry analysis, supply chain design, and financial modeling. Created operations strategy and execution plan based on exploiting existing market power, distribution capabilities, and proprietary technology. Seperately, led M&A synergy assessment involving several potential acquirers. Client company was sold within 6 months and the new business was launched.

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