Household Goods
Customer & Market Due Diligence Of OPE Parts Manufacturer: Establishing Complex Market Dynamics And Target’s Competitive Positioning
Conducted 3-week customer & market due diligence to establish: market dynamics and outlook for the OPE parts market; the target’s reputation/competitive positioning with OEMs and retailers; and the target’s growth opportunities in the retail, professional, and E-Commerce channels. To this end, Gotham: conducted 7 “warm introduction” and 41 anonymous customer interviews; conducted 2,075 online consumer panel surveys with OPE users to gain insights into OPE user demographics, usage patterns, buying behavior, brand recognition, and shifts during COVID pandemic; and built a market sizing model. With the clarity and insights we provided, the client became comfortable with target’s market position and growth opportunity and successfully closed the add-on acquisition.
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Customer & Market Due Diligence of Premium Home Appliance Manufacturer: Analyzing Retail Expansion Opportunities in Key States and Establishing Competitive Threats in Market Sub-segment
Conducted Customer & Market Due Diligence to pin down the geographic expansion opportunities and competitive dynamics in the premium home appliance market. Interviewed 150+ store managers at specialty appliance retailers and distributors in key states to validate and prioritize post-acquisition expansion plans, developed a robust state-level fact base on the overall demand for the target’s appliance sub-segment utilizing government, industry, and company data, and prioritized geographies. Based on Gotham’s findings, PE client successfully proceeded with the acquisition.
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Delivery Performance Improvements at Leading Household Products Company: Turning Around Warehouse and Customer Service Performance
Helped turn around a problematic distribution operation that was creating service problems with leading retailers. Developed standard operating procedures for basic warehouse functions, including inventory transactions, pick/pack/ship operation, cycle counting, and quality audits. Revamped the warehouse organization structure and instituted measurement and tracking to monitor performance. HomeCo now a top 10 supplier to the largest U.S. retailers.
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Operations Diagnostic and Roadmap at Climate Control Product Manufacturer: Establishing End-vision for a Fast-growing, Entrepreneurial Company
Conducted a 3-week operations diagnostic to establish an end-vision for optimizing the clients’s manufacturing, supply chain, and engineering operations. Gotham developed a solid fact base of the client’s operations, including demand patterns, inventory, labor efficiency, product complexity, and cost structure. Working with management, Gotham created an end-vision to transform operations and generate both real bottom line benefits – 600bp EBITDA improvement, 20-30% reduction in inventory, and 30% reduction in the plant footprint – and capability enhancements (faster speed to market, improved quality, etc.) that will allow the client to capture market opportunities and drive future growth. The company’s board wholeheartedly backed this end-vision and asked Gotham to help accelerate capture of these opportunities.
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Proactive Acquisition Strategy for Leading Steel Container Manufacturer: Analyzing Market Niches for Potential Add-On Acquisitions
Analyzed three complementary market niches for investment potential. Researched the current market for the product, projected growth, and profiled the key acquisition targets in each niche. Highlighted the key market drivers; technology trends; and relative advantages and customer base. Provided key information for the company's acquisition strategy and identified the strongest acquisition target.
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Operational Due Diligence of Licensed Brands Household Goods Company: Uncovering Cost and Inventory Savings Opportunities and Assessing Operational Capabilities
Conducted 1-week opportunity assessment for inventory, labor, material, freight, distribution, and overhead costs from both standalone and synergistic perspective. Identified $3-4MM in cost reduction opportunities and $4-5MM in inventory reduction opportunities. Client acquired the company and merged it with a portfolio consumer goods company. Subsequently, assisted in capturing $4-5MM in inventory and $2MM in freight savings at this growing company which became one of the largest suppliers to big box retailers.
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