Household Goods
Customer & Market Due Diligence Of OPE Parts Manufacturer: Establishing Complex Market Dynamics And Target’s Competitive Positioning
Conducted 3-week customer & market due diligence to establish: market dynamics and outlook for the OPE parts market; the target’s reputation/competitive positioning with OEMs and retailers; and the target’s growth opportunities in the retail, professional, and E-Commerce channels. To this end, Gotham: conducted 7 “warm introduction” and 41 anonymous customer interviews; conducted 2,075 online consumer panel surveys with OPE users to gain insights into OPE user demographics, usage patterns, buying behavior, brand recognition, and shifts during COVID pandemic; and built a market sizing model. With the clarity and insights we provided, the client became comfortable with target’s market position and growth opportunity and successfully closed the add-on acquisition.
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Exit Preparation/Positioning Of Outdoor Living Product Company: Crafting Analytically Robust Growth Story Showing Significant Whitespace Opportunity And Differentiated Competitive Positioning
Developed an analytically robust sell-side market study report on an outdoor living products company to demonstrate the company’s ability to expand the addressable market by introducing high-quality mid-tier RTA products and capture significant growth. To this end, Gotham: conducted a robust survey of over 10,000 consumers; established the company’s competitive positioning; developed bottom-up market sizing models to determine the size, historic and projected growth, and whitespace opportunities for the company’s product categories; established the company’s target demographic and evaluated how macro trends and consumer behavior shifts will impact the company; and conducted an online review analysis to gain insight on the company’s reputation. The clarity on the company’s strong value proposition and significant growth opportunities generated significant buyer interest.
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Delivery Performance Improvements at Leading Household Products Company: Turning Around Warehouse and Customer Service Performance
Helped turn around a problematic distribution operation that was creating service problems with leading retailers. Developed standard operating procedures for basic warehouse functions, including inventory transactions, pick/pack/ship operation, cycle counting, and quality audits. Revamped the warehouse organization structure and instituted measurement and tracking to monitor performance. HomeCo now a top 10 supplier to the largest U.S. retailers.
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Profitability Diagnostic At Promotional Mattress Manufacturer: Establishing True Cost Picture And Identifying Operations Improvement Opportunities
Conducted a profitability diagnostic study for a promotional mattress manufacturer with nationwide operations and a multi-plant network. To this end, Gotham followed a data-driven approach to dissect and analyze the company’s operations, including: building the true cost picture by analyzing and reconciling multiple large and disparate data sets ranging from company-level accounts to invoice level information; profiling profitability across plants, products, and customer segments; analyzing customer churn impact by profiling profitability across new, retained, and lost customers; developing a comprehensive analytics platform on Excel to help provide the company with a recurring monthly view of cost and profitability; and identifying fact-based improvement opportunities. This data-driven approach helped our client gain clarity over the true cost picture and drivers of profitability and sales decline, and launch a focused operations improvement effort supported by robust facts.
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Operational Due Diligence Of Family-owned Food, Personal, And Home Care Products Manufacturer: Rapidly Establishing Manufacturing Outsourcing Economics And Requirements
Conducted rapid operational due diligence to establish manufacturing outsourcing economics at a family-owned food, personal care, and home care products manufacturer. Gotham quickly: built a bottom-up view of the target’s cost structure, current product costs, co-pack costs, and organization structure; conducted plant walkthrough and interviewed operations management; and interviewed companies in food and personal care products outsourcing. We established that outsourcing economics are slightly favorable as logistics and G&A would generate sufficient savings to more than offset a slight increase in food manufacturing cost. As our assessment indicated higher costs and risks associated with outsourcing food products, our client successfully pursued a restructured transaction of carving out personal and home care brands and products.
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Operations Diagnostic and Roadmap at Climate Control Product Manufacturer: Establishing End-vision for a Fast-growing, Entrepreneurial Company
Conducted a 3-week operations diagnostic to establish an end-vision for optimizing the clients’s manufacturing, supply chain, and engineering operations. Gotham developed a solid fact base of the client’s operations, including demand patterns, inventory, labor efficiency, product complexity, and cost structure. Working with management, Gotham created an end-vision to transform operations and generate both real bottom line benefits – 600bp EBITDA improvement, 20-30% reduction in inventory, and 30% reduction in the plant footprint – and capability enhancements (faster speed to market, improved quality, etc.) that will allow the client to capture market opportunities and drive future growth. The company’s board wholeheartedly backed this end-vision and asked Gotham to help accelerate capture of these opportunities.
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