Sporting Goods
Inventory Optimization at Leading Sporting Safety Equipment Company: Enhancing Forecasting, Planning, and Product Lifecycle Management in Post-merger Environment
Assisted 4 client teams and trained client personnel during a post-merger replenishment system enhancement and inventory reduction effort. Developed a centralized inventory and planning model by merging information from 2 separate operating entities. Achieved $8+MM reduction in inventory in 9 months.
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Exit Preparation/Positioning of Entrepreneurial Specialty Online Retailer: Estimating Market Size and Growth Outlook of a Niche Sporting Goods Market to Support the Sale Process
Conduct a 2-week market study to establish product and user profiles, market drivers and trends, competitive landscape, and channel dynamics, as well as to build a market size model establishing historical and projected market growth rates. Gotham undertook a bottom-up approach to analyze this niche market with no available market data, including: extensive secondary research; ~50 interviews with retail stores and industry experts; consumer surveys; and creation of 3 market sizing models. By enabling the client’s offering materials to show attractive growth prospects, the company was sold to a private buyer at an attractive valuation.
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Positioning the PE Firm for an Auction Win by Performing Operational Due Diligence at Consumer Goods Company: SafetyCo Standalone and Synergistic Cost Savings Opportunities
In an auction situation, conducted Operational Due Diligence to identify EBITDA and working capital opportunities for a company with China sourcing, domestic manufacturing, and both mass-merchandiser and specialty retailer distribution. Enabled auction win with identified savings of $4-11MM in EBITDA and $13-23MM in working capital.
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Exit Preparation/Positioning Of Outdoor Living Product Company: Crafting Analytically Robust Growth Story Showing Significant Whitespace Opportunity And Differentiated Competitive Positioning
Developed an analytically robust sell-side market study report on an outdoor living products company to demonstrate the company’s ability to expand the addressable market by introducing high-quality mid-tier RTA products and capture significant growth. To this end, Gotham: conducted a robust survey of over 10,000 consumers; established the company’s competitive positioning; developed bottom-up market sizing models to determine the size, historic and projected growth, and whitespace opportunities for the company’s product categories; established the company’s target demographic and evaluated how macro trends and consumer behavior shifts will impact the company; and conducted an online review analysis to gain insight on the company’s reputation. The clarity on the company’s strong value proposition and significant growth opportunities generated significant buyer interest.
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