Validating the Market Potential of an Evolving Niche at Entrepreneurial Healthcare Staffing Services Provider
Conducted customer interviews and market research to validate company’s business model of providing outsourced services to the healthcare industry. Effort included interviewing (unsolicited) 55 current and potential customers, researching professional background requirements, regulatory environment, payer dynamics, customer willingness to outsource, and competitive landscape to establish market dynamics; and building a bottom-up market sizing model for this early-stage outsourcing market.
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Assessing Growth Potential In Highly Fragmented, Referral-driven Market for Outpatient Physical Therapy Provider
Conducted Customer and Market Due Diligence to develop clarity on the target’s competitive positioning, reputation among its referral base, and future growth opportunities. Interviewed 170 medical professionals, leveraged Gotham’s network of healthcare experts, analyzed government data on procedures/injuries, and built a bottom-up market size/growth model for the physical therapy market in target’s current metropolitan area, as well as in other metropolitan areas with similar socioeconomic characteristics. Armed with Gotham’s findings, PE client was able to confidently move forward with the transaction.
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Validating Growth Potential in Key End-markets and Assessing Technology Risks for Diversified Custom Plastic Extruder
Conducted 1-week market due diligence ahead of the final bid deadline to validate growth potential in its key end-markets and assess technology risks. Analyzed the competitiveness of plastics extrusion technology vis-à-vis alternative technologies and established the market and competitive dynamics of the overall extrusion specialty products. For each of the target’s 6 core end-markets, Gotham: (1) established growth dynamics by looking at key market indicators; (2) evaluated the target’s competitive strengths, including price, technology and material considerations, relationships with OEMs, compatibility with regulatory requirements, and geographic advantage; and (3) reviewed product and channel dynamics. Gotham’s findings enabled the client to make bid decision with confidence.
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Validating Domestic and International Growth Prospects and Assessing Single Supplier Risks for Medical Packaging Manufacturer
Conducted 2-week market due diligence to validate target’s domestic and international growth opportunities, assess risks associated with its reliance on single source supplier, and identify potential acquisition opportunities. Interviewed packaging industry experts and medical device customers; researched DuPont’s Tyvek manufacturing processes/capacity, competing packaging material technologies, and domestic/international medical device industry demand drivers/trends; and leveraged government and industry data to develop a robust fact base, including “bottom-up” medical packaging size/growth model, International market profiles, and potential adjacent-market acquisition targets. Gotham’s findings enabled our clients to confidently move forward with their Round 2 bid.
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