Understanding Market Dynamics/Size of Leading HSE Services Company
Conducted customer interviews and market research to validate company’s business model of providing outsourced services to the energy industry. Effort included interviewing (unsolicited) 84 current and potential customers, researching 5 product families and 7 industry sectors to establish service requirements, and building bottom-up market sizing model for this early stage outsourcing market. PE client ($9+B under management) purchased the company and able to increase the top-line by 50% within the first year.
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Assessing Growth Potential In Highly Fragmented, Referral-driven Market for Outpatient Physical Therapy Provider
Conducted Customer and Market Due Diligence to develop clarity on the target’s competitive positioning, reputation among its referral base, and future growth opportunities. Interviewed 170 medical professionals, leveraged Gotham’s network of healthcare experts, analyzed government data on procedures/injuries, and built a bottom-up market size/growth model for the physical therapy market in target’s current metropolitan area, as well as in other metropolitan areas with similar socioeconomic characteristics. Armed with Gotham’s findings, PE client was able to confidently move forward with the transaction.
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Clarifying Investment Potential in Highly Complex Niche Market for Specialty Engineering Consulting Firm
Conducted Customer & Market Due Diligence for Midwestern PE client to sort through target’s complex market dynamics, validate its competitive positioning, establish the criteria driving customer buying behavior, and provide clarity on growth opportunities moving forward. Profiled over 180 competitors, interviewed 60+ customers, and conducted extensive secondary research on market dynamics to provide PE client with a clear picture of in-going growth opportunities. Client proceeded with the acquisition based on Gotham’s findings.
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Establishing Post-covid Market Outlook And Outsourcing Dynamics
Conducted a 3-week customer & market due diligence of a hospitality services provider offering valet parking services to establish the target's competitive positioning and differentiation; the addressable hospitality services market size, key trends, and growth; the target’s revenue stability and recession risk; and its growth opportunities. To this end, Gotham: conducted anonymous interviews with and online surveys of customers, non-customers, competitors, and parking consultants; built bottom-up hospitality and healthcare hospitality services market models; built a detailed database of parking services players and created a market-by-market view of the competitive landscape for 33 major geographic markets; conducted a profitability analysis examining revenue and margin profiles; and built a recession impact model. Gotham’s fact-based approach provided our client the customer and competitive insights needed to gain comfort with the target’s future outlook and clarified its margin and recession risk, allowing our client to successfully close the deal.
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Understanding Risk Posed By National Haulers
Conducted a 3-week customer & market due diligence of a managed waste solutions provider to establish the target's positioning/risk vs. national waste haulers; its competitive differentiation; its margin stability and recession risk; and the overall managed waste solutions market size and growth expectations. To this end, Gotham: conducted 33 interviews with and 73 online surveys of customers; built a detailed end-market level sizing model; determined the managed waste solutions competitive landscape; analyzed distances between landfills and the target’s customers; built a recession impact model; and established customer and hauler pricing mechanisms. Gotham provided a detailed view on the competitive dynamics and risks posed by the national waste haulers and the advantages of managed waste solutions providers, helping build client confidence in pursuing the target aggressively.
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Establishing Competitive Differentiation And Growth Outlook
Conducted a 3-week customer & market due diligence to establish the competitive differentiation and validate the growth opportunities of the target. To this end, Gotham: deciphered the complexity and evolution of digital marketing; conducted interviews with digital marketing buyers (including customers) and competitors and created a digital marketing agency competitive database that profiled key competitors. Gotham’s assessment armed our client with a solid understanding of market dynamics/growth outlook and target’s reputation/ competitive position, allowing our client to proceed with confidence to successfully close the deal.
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