Establishing COVID Impact And Local Market Competitive Dynamics
Conducted a 3-week customer & market due diligence to establish market size and growth outlook, assess target’s competitive positioning in its local markets, and establish the impact of COVID and wage increases on target’s business. Gotham: conducted anonymous interviews and surveys with janitorial services buyers (customer and non-customer); deciphered competitive dynamics in this highly fragmented market; developed a competitive database for each of target’s local markets; and built a market sizing model. Gotham’s assessment clarified our client’s key market and competitive dynamics concerns and gave them the confidence to proceed with the investment.
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Establishing Competitive Differentiation And Growth Outlook
Conducted a 3-week customer & market due diligence to establish the competitive differentiation and validate the growth opportunities of the target. To this end, Gotham: deciphered the complexity and evolution of digital marketing; conducted interviews with digital marketing buyers (including customers) and competitors and created a digital marketing agency competitive database that profiled key competitors. Gotham’s assessment armed our client with a solid understanding of market dynamics/growth outlook and target’s reputation/ competitive position, allowing our client to proceed with confidence to successfully close the deal.
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Clarifying Investment Potential in Highly Complex Niche Market for Specialty Engineering Consulting Firm
Conducted Customer & Market Due Diligence for Midwestern PE client to sort through target’s complex market dynamics, validate its competitive positioning, establish the criteria driving customer buying behavior, and provide clarity on growth opportunities moving forward. Profiled over 180 competitors, interviewed 60+ customers, and conducted extensive secondary research on market dynamics to provide PE client with a clear picture of in-going growth opportunities. Client proceeded with the acquisition based on Gotham’s findings.
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Establishing Post-covid Market Outlook And Outsourcing Dynamics
Conducted a 3-week customer & market due diligence of a hospitality services provider offering valet parking services to establish the target's competitive positioning and differentiation; the addressable hospitality services market size, key trends, and growth; the target’s revenue stability and recession risk; and its growth opportunities. To this end, Gotham: conducted anonymous interviews with and online surveys of customers, non-customers, competitors, and parking consultants; built bottom-up hospitality and healthcare hospitality services market models; built a detailed database of parking services players and created a market-by-market view of the competitive landscape for 33 major geographic markets; conducted a profitability analysis examining revenue and margin profiles; and built a recession impact model. Gotham’s fact-based approach provided our client the customer and competitive insights needed to gain comfort with the target’s future outlook and clarified its margin and recession risk, allowing our client to successfully close the deal.
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Understanding Risk Posed By National Haulers
Conducted a 3-week customer & market due diligence of a managed waste solutions provider to establish the target's positioning/risk vs. national waste haulers; its competitive differentiation; its margin stability and recession risk; and the overall managed waste solutions market size and growth expectations. To this end, Gotham: conducted 33 interviews with and 73 online surveys of customers; built a detailed end-market level sizing model; determined the managed waste solutions competitive landscape; analyzed distances between landfills and the target’s customers; built a recession impact model; and established customer and hauler pricing mechanisms. Gotham provided a detailed view on the competitive dynamics and risks posed by the national waste haulers and the advantages of managed waste solutions providers, helping build client confidence in pursuing the target aggressively.
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Establishing Competitive Positioning And Growth Outlook
Conducted a 2-week customer & market due diligence to establish the FDA supply chain compliance services map/market size, the target’s value proposition/competitive positioning, and growth opportunities through service line expansion. To this end, Gotham: deciphered the complexity and evolution of food safety regulations; conducted interviews with food importers, exporters, and FDA officials; developed a bottom-up market sizing model; and established the competitive landscape of player segment offering U.S. Agent services and new entrants to food safety services. Gotham’s assessment armed our client with a solid understanding of market dynamics/growth outlook and the target’s reputation/competitive positioning, allowing our client to proceed with confidence to aggressively pursue the deal.
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