Evaluating Brand Health/Positioning In Light Of Technology Changes & Channel Dynamics
Conducted a 3-week customer & market due diligence to assess brand strength, market positioning, and growth potential of a 130+ year-old electrical products manufacturer. To this end, Gotham: conducted 202 anonymous electrical contractor interviews/surveys; assessed lighting controls market dynamics and technological shifts; reviewed distributor catalogs to evaluate SKU availability and sourcing exposure; analyzed pricing and recession risk; and assessed the pool & spa market opportunity. Gotham provided the client with a clear view of the target’s positioning and brand strength, addressed concerns around technology risk and sourcing, and identified actionable growth opportunities. Gotham’s analysis enabled the client to gain confidence in the target’s future potential and move forward to close the deal.
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Deciphering COVID-driven Customer Growth Outlook
Conducted a 3-week customer & market due diligence to establish: the growth outlook for the target’s key customers benefitting from COVID-driven demand; pressure sensitive label market dynamics; and the target’s competitive positioning. To this end, Gotham: built market sizing models forecasting COVID impact; conducted 27 interviews with target’s customers and competitors; developed growth outlooks for target’s key customers; and established pressure sensitive label market dynamics, key trends; and competitive landscape. Our client was able to move forward on its bid with confidence and successfully closed the transaction.
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Assessing Channel Risks and Validating Growth Potential in Niche Specialty Distribution Market of Test & Measurement Equipment Distributor
Conducted OEM, Customer & Market Due Diligence to confirm continued industry shift to indirect channel, establish target’s competitive positioning, analyze rental business attractiveness, and explore adjacent market expansion opportunities. Created market sizing model to validate market size and growth prospects, conducted 50+ customer and OEM interviews, modeled financial impact of indirect channel on OEMs, and performed extensive research. Gotham’s 2-phasse due diligence effort enabled our client to win the auction and successfully complete the acquisition of target.
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Establishing Market Outlook, Channel Dynamics, And Commercial Synergies
Conducted a 3-week customer & market due diligence to assess the market outlook, competitive positioning, and commercial synergy opportunities for a BAS peripheral electronic components manufacturer being evaluated as an add-on to a lighting controls platform. To this end, Gotham: conducted: 62 interviews and 176 surveys with BAS contractors and distributors; built a bottom-up market sizing model; assessed BAS system architecture and technology obsolescence risk; analyzed channel dynamics across OEMs, distributors, and contractors; and evaluated commercial synergy opportunities across BAS, electrical, HVAC, and MRO channels. Gotham provided the client with a clear view of the target's market positioning, brand strength, and growth outlook while addressing concerns around technology obsolescence and synergy viability. Gotham's analysis gave the client the clarity and confidence needed to place a strong bid for the target.
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Establishing Equipment Landscape, Competitive Positioning, And Ability To Scale The Platform
Conducted a 3-week customer & market due diligence of an end-of-line (EOL) packaging equipment manufacturer to establish the equipment landscape, the target’s competitive positioning, and the ability to scale the platform. To this end, Gotham: conducted 62 anonymous interviews with customers, OEMs, distributors, and integrators; built a bottom-up database of EOL equipment and OEMs by format, automation level, and end-market; analyzed automation trends; and built market models for both equipment and aftermarket segments. Gotham provided a clear, fact-based view of the target’s competitive positioning and whitespace opportunities, enabling our client to develop confidence in the platform’s ability to scale and pursue the target aggressively.
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Establishing Market Opportunity For New Technology
Conducted a 3-week customer & market due diligence of a corn milling equipment manufacturer to provide clarity on the market opportunity for a new technology. Gotham: conducted 30 anonymous interviews with plant managers, feed merchandisers, nutritionists, and other industry participants to understand ethanol plant buying behavior and positioning of enhanced byproducts in animal feed end-markets; and established ethanol plant capacity and production over time as well as prevalence of various feed sources. By confirming a significant market opportunity for this new technology, Gotham was able to give the client confidence to move forward with their pursuit of the target.
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