Evaluating Brand Health/Positioning In Light Of Technology Changes & Channel Dynamics
Conducted a 3-week customer & market due diligence to assess brand strength, market positioning, and growth potential of a 130+ year-old electrical products manufacturer. To this end, Gotham: conducted 202 anonymous electrical contractor interviews/surveys; assessed lighting controls market dynamics and technological shifts; reviewed distributor catalogs to evaluate SKU availability and sourcing exposure; analyzed pricing and recession risk; and assessed the pool & spa market opportunity. Gotham provided the client with a clear view of the target’s positioning and brand strength, addressed concerns around technology risk and sourcing, and identified actionable growth opportunities. Gotham’s analysis enabled the client to gain confidence in the target’s future potential and move forward to close the deal.
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Deciphering COVID-driven Customer Growth Outlook
Conducted a 3-week customer & market due diligence to establish: the growth outlook for the target’s key customers benefitting from COVID-driven demand; pressure sensitive label market dynamics; and the target’s competitive positioning. To this end, Gotham: built market sizing models forecasting COVID impact; conducted 27 interviews with target’s customers and competitors; developed growth outlooks for target’s key customers; and established pressure sensitive label market dynamics, key trends; and competitive landscape. Our client was able to move forward on its bid with confidence and successfully closed the transaction.
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Assessing Channel Risks and Validating Growth Potential in Niche Specialty Distribution Market of Test & Measurement Equipment Distributor
Conducted OEM, Customer & Market Due Diligence to confirm continued industry shift to indirect channel, establish target’s competitive positioning, analyze rental business attractiveness, and explore adjacent market expansion opportunities. Created market sizing model to validate market size and growth prospects, conducted 50+ customer and OEM interviews, modeled financial impact of indirect channel on OEMs, and performed extensive research. Gotham’s 2-phasse due diligence effort enabled our client to win the auction and successfully complete the acquisition of target.
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Establishing Equipment Landscape, Competitive Positioning, And Ability To Scale The Platform
Conducted a 3-week customer & market due diligence of an end-of-line (EOL) packaging equipment manufacturer to establish the equipment landscape, the target’s competitive positioning, and the ability to scale the platform. To this end, Gotham: conducted 62 anonymous interviews with customers, OEMs, distributors, and integrators; built a bottom-up database of EOL equipment and OEMs by format, automation level, and end-market; analyzed automation trends; and built market models for both equipment and aftermarket segments. Gotham provided a clear, fact-based view of the target’s competitive positioning and whitespace opportunities, enabling our client to develop confidence in the platform’s ability to scale and pursue the target aggressively.
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Establishing Competitive Positioning/Margin Sustainability
Conducted a 2-phased customer & market due diligence to establish target's competitive positioning and margin sustainability. To this end, Gotham: conducted 86 anonymous and “warm introduction” customer interviews; analyzed target’s customer base to establish where target competes within the synthetic fiber market; established target’s addressable market size/share and growth outlook in multiple end-markets; built a global synthetic fiber capacity and manufacturer-to-distributor product flow picture by fiber type, and profiled key manufacturers and distributors and established their market shares. Gotham’s assessment provided a comprehensive, fact-based view on the target’s competitive positioning, margin sustainability, and end-market growth outlook, allowing our client to successfully close the deal.
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Establishing Natural Gas Consumption Outlook In Light Of Decarbonization
Conducted 5-week customer & market due diligence to: (1) establish macro trends in NG usage; (2) establish market size and growth trends for NG LDC equipment; and (3) determine the competitive landscape for NG LDC equipment. To this end, Gotham: established historic and projected NG consumption trends by leveraging data available from government agencies; developed a country-level market sizing model; conducted interviews with customers, distributors, and competitors across Europe and North America; and performed extensive primary and secondary research to pin down the decarbonization trend and competitive landscape. Armed with a reliable, fact-based assessment of NG demand outlook, our client moved forward with confidence and closed the transaction.
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