Customer & Market Due Diligence
We establish a clear picture of the target company’s market positioning and growth potential in even the most complex and data-poor niche markets. Our analytical rigor and broad industry expertise enable us to perform a quick but robust assessment of key market drivers and trends, and build a bottom-up market model to establish reliable market size/growth projections. Through our exhaustive research, including customer, supplier, competitor, and expert interviews, we establish competitive dynamics, technology/service advantages, customer buying criteria, and customers’ perception of the target. We then develop a top-level strategic plan – in essence a post-acquisition growth roadmap (add-ons and organic) for our clients.
Deciphering CTV And Programmatic Advertising Ecosystems And Growth Outlook
Conducted a 3-week customer & market due diligence to establish the growth outlook of CTV and programmatic display advertising and the target’s competitive positioning in the CTV advertising ecosystem. To this end, Gotham: conducted 35 interviews with and 280+ online surveys of publishers, advertisers, advertising agencies, and AdTech platforms; established CTV and programmatic display market dynamics and digital ad spend trends; and built a comprehensive database of AdTech platforms. Gotham provided our client a clear view on the inner workings of the CTV and programmatic display ad ecosystems and the target’s positioning within the CTV ecosystem. This clarity along with a fact-based outlook for digital marketing spend allowed our client to gain confidence in the target’s potential and move forward to close the deal.
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Understanding Risk Posed By National Haulers
Conducted a 3-week customer & market due diligence of a managed waste solutions provider to establish the target's positioning/risk vs. national waste haulers; its competitive differentiation; its margin stability and recession risk; and the overall managed waste solutions market size and growth expectations. To this end, Gotham: conducted 33 interviews with and 73 online surveys of customers; built a detailed end-market level sizing model; determined the managed waste solutions competitive landscape; analyzed distances between landfills and the target’s customers; built a recession impact model; and established customer and hauler pricing mechanisms. Gotham provided a detailed view on the competitive dynamics and risks posed by the national waste haulers and the advantages of managed waste solutions providers, helping build client confidence in pursuing the target aggressively.
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Establishing Supply/Demand Imbalance And Growth Outlook
Conducted a 3-week customer & market due diligence to: (1) establish the adolescent/young adult mental health treatment addressable market size; and (2) validate the target’s outpatient and short-term residential program growth opportunities. To this end, Gotham: conducted interviews with and surveys of psychiatrists, educational consultants, residential programs, payors, and insurance advocates; built a supply/demand model to quantify the gap between current and unconstrained demand for these services; established insurance dynamics pertaining to behavioral health coverage; and built a database of residential treatment programs. Armed with the clarity on supply/demand imbalances in outpatient and short-term residential care treatment provided by Gotham, our client gained confidence in the target’s aggressive growth plan and moved forward to successfully close the deal.
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Establishing ISO Tank Container Growth And International Expansion Opportunities
Conducted a 2-phase due diligence of a leading provider of ISO tank container services to establish: specialty chemicals import/export dynamics and trends; ISO container growth outlook and penetration level; understanding of target’s competitive positioning; and international expansion opportunities. To this end, Gotham: built a bottom-up market sizing model to establish ISO container penetration using 600 million-row PIERS database of all U.S. import/export bills of lading; conducted 93 anonymous interviews with NVOCCs, chemical manufacturers, and ISO tank manufacturers and lessors; developed a port-by-port view of competitors in the U.S. and Europe; identified and analyzed all U.S. chemical plant investments; and conducted a deep-dive into a key account to assess potential risks. Gotham’s comprehensive, data-driven assessment of the market trends, the target’s competitive positioning, and growth outlook provided our client with facts to prevail in the hotly contested auction and gain exclusivity.
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Conducting Pre-management Meeting Assessment Of Market Position And Recession Risk
Conducted 2-week early (before management meeting) customer & market due diligence to establish demand for the target’s products, understand the competitive landscape/availability of acquisition candidates, and assess the target’s cyclicality exposure/recession risk. Gotham: conducted 130 interviews with customers and other industry participants; developed a robust, bottom-up view of the competitive landscape; built a market sizing model; established corporate events market dynamics and trends; and modeled the impact of recession on the target’s products. Our client made an early decision to stop pursuing the opportunity as the recession risks outweighed the limited potential to generate outsized returns, thus saving a few weeks of precious deal team time.
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Assessing Consumer Willingness to Buy and Lender Willingness to Finance a Lower-priced Product for Leading Mobility Products Distributor
Assessed consumer willingness to buy a lower-priced product and lender willingness to finance the product. Through a consumer panel survey of high-wheelchair-usage consumers (either users or caregivers), and a survey of target’s customer and prospect database, Gotham established that WAV is a need-based product that offers significant quality of life improvement -- a new lower-priced product would open up another ~20% of market. Through our ability to get to the right auto lending decision makers, we were quickly able to establish what the target should expect in terms of financing and which lenders to target. Our client was excited about the opportunity, presented our findings to the target’s management, and pursued a more aggressive bid.
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