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Specialty Apparel Supplier
Validating Growth and Margin Sustainability in A Consumer Trend-driven Niche Market for Specialty Apparel Supplier

Conducted Customer & Market Due Diligence to develop a detailed picture of target’s market and competitive dynamics, and to validate shoppers’ lasting preference for target’s products in a rapidly growing niche apparel segment. Built account penetration model across key channels, interviewed 60+ retail buyers and store managers, conducted field research at 20+ stores, and surveyed panel of 500+ consumers to confirm growth and margin sustainability moving forward. Gotham’s findings allowed the PE client to confidently close the transaction and served as a solid fact-base for management post-acquisition. 

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Plumbing and Drain Cleaning Services
Establishing Target’s Brand Reputation and Growth Opportunities of Plumbing and Drain Cleaning Services Company

Conducted 4-week customer & market due diligence to:  (1) validate defensibility of target’s residential business; (2) establish/confirm growth opportunity in the commercial business; and (3) validate the opportunity to expand into the water damage restoration market. Gotham undertook an exhaustive fact-based approach:  consumer panel and customer surveys; commercial customer surveys and interviews across 11 end-markets; deep-dive analysis of several years of job-level data; and detailed competitive landscapes in each of the target’s territories. Gotham’s fact-based conclusions allowed our client to gain confidence in defensibility of the target’s market position and viability of its growth plan leading to the successful close of the transaction.       

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BEAUTY TREATMENT MANUFACTURER
ESTABLISHING THE GROWTH OPPORTUNITY OF AN INDUSTRY TRANSFORMED BY CRISIS

Conducted 3-week customer & market due diligence to establish: (1) beauty treatment and conversion trends; (2) the outlook for the salon channel and the opportunity for the target’s beauty treatment at salons; and (3) the opportunity for the target’s beauty treatment in the fitness and at-home solutions channels. Gotham: conducted a 6,000+ consumer panel nationwide survey; 60+ interviews with salon operators, and 40+ interviews with fitness club operators; built a market sizing model; developed a competitive landscape profile in the salon channel and pinned down the consolidation trend; and established market and regulatory dynamics. Gotham provided the client with clarity on this opportunity in an uncertain market and established additional opportunities to grow. These fact-based conclusions helped the client see past the historical market turmoil and gave the client the conviction needed to close the deal.

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Life Events Services Company
Establishing Buying Behavior and Identifying Growth Opportunities of Consumer Life Events Services Company

Conducted 3-week customer & market due diligence to:  determine consumer buying behavior in target’s core operating segments; validate target’s competitive positioning in mall-based segment; and identify/assess potential end-market expansion opportunities. To analyze each of target’s 3 core segments, we:  1) surveyed a panel of 1,500 consumers; 2) conducted 30+ anonymous interviews with key decision-makers at top customers and potential customers; and 3) performed extensive primary and secondary research. Based on our findings, our PE client was able to prepare an appropriately valued bid.

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Industry Expertise

 
Consumer
Consumer
 
Food & Beverage
Food & Beverage
 
Healthcare
Healthcare
 
Industrials
Industrials
 
Infrastructure
Infrastructure
 
Services
Services
 
Technology
Technology

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