Exit Preparation/Positioning for Electronics Component Supplier:  Establishing Niche Market Positioning and Multi-pronged Growth Strategy 

Built a solid fact-base of company sales, market position, and competitive dynamics by analyzing 7 years of customer sales/customer data, conducting 170 interviews and 1,900 online surveys of customers/prospects, and building a bottom-up market sizing model. Established company’s position as a niche leader using an original use-based segmentation based on customers’ component needs across the product life cycle. Developed a multi-pronged growth strategy to achieve 14% CAGR growth (vs. 6% overall market growth) by leveraging company’s end-market presence and In Operations segment strength. Gotham also analyzed the impact of pricing on volume and established end-market mix, not pricing, was the driver of recent decreasing flagship catalog brand sales volume. Gotham’s work allowed management to position the company as a niche leader and to begin implementing a credible growth strategy to prepare for a successful eventual exit.

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Exit Preparation/Positioning for $1B Automotive Parts Distributor:  Developing Growth Strategy in the Outsourced Service Market 

Built solid fact base of market and competitive dynamics in the outsourced automotive service in order to pin down the growth opportunity in this segment. Analyzed key industry data, interviewed 100+ independent service centers, assessed competitive landscape, and modeled economics to establish market attractiveness and growth potential, including key demand drivers/trends, business synergies/risks, competitive positioning, and size/profitability of future network. Gotham’s exit preparation and positioning allowed the company and its investors to paint a clear picture of the source of the next leg of growth and sell the company at a rich valuation.

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Customer & Market Due Diligence Of Connectivity Solutions Provider: Establishing Chip-down And Disintermediation Risks To Modules And IoT Technology Trends

Conducted a 2-week customer & market due diligence of a wireless and IoT connectivity solutions provider to establish the target's value proposition, competitive positioning, market opportunity, and growth outlook. To this end, Gotham:  conducted anonymous interviews with customers, competitors, engineers, and suppliers; developed a wireless connectivity module supplier competitive landscape; built a detailed cost analysis of chip-down manufacturing; and established the IoT market size in North America. Gotham’s fact-based assessment provided the client clarity on the target’s competitive differentiation from low-cost suppliers within the wireless and IoT connectivity solutions market and the limited risks chip-down pose. 

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