Evaluating Brand Health/Positioning In Light Of Technology Changes & Channel Dynamics
Conducted a 3-week customer & market due diligence to assess brand strength, market positioning, and growth potential of a 130+ year-old electrical products manufacturer. To this end, Gotham: conducted 202 anonymous electrical contractor interviews/surveys; assessed lighting controls market dynamics and technological shifts; reviewed distributor catalogs to evaluate SKU availability and sourcing exposure; analyzed pricing and recession risk; and assessed the pool & spa market opportunity. Gotham provided the client with a clear view of the target’s positioning and brand strength, addressed concerns around technology risk and sourcing, and identified actionable growth opportunities. Gotham’s analysis enabled the client to gain confidence in the target’s future potential and move forward to close the deal.
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Deciphering COVID-driven Customer Growth Outlook
Conducted a 3-week customer & market due diligence to establish: the growth outlook for the target’s key customers benefitting from COVID-driven demand; pressure sensitive label market dynamics; and the target’s competitive positioning. To this end, Gotham: built market sizing models forecasting COVID impact; conducted 27 interviews with target’s customers and competitors; developed growth outlooks for target’s key customers; and established pressure sensitive label market dynamics, key trends; and competitive landscape. Our client was able to move forward on its bid with confidence and successfully closed the transaction.
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Assessing Channel Risks and Validating Growth Potential in Niche Specialty Distribution Market of Test & Measurement Equipment Distributor
Conducted OEM, Customer & Market Due Diligence to confirm continued industry shift to indirect channel, establish target’s competitive positioning, analyze rental business attractiveness, and explore adjacent market expansion opportunities. Created market sizing model to validate market size and growth prospects, conducted 50+ customer and OEM interviews, modeled financial impact of indirect channel on OEMs, and performed extensive research. Gotham’s 2-phasse due diligence effort enabled our client to win the auction and successfully complete the acquisition of target.
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Assessing Revenue/Growth Risk at Leading Road Maintenance Equipment Supplier
Focused Pre-LOI due diligence effort on establishing state DOT/municipal budget dynamics (the target’s greatest dependency), the target’s competitive positioning, and growth trends of the target’s road maintenance equipment market. Gotham: 1) compiled 10 years of state DOT budget details for 30 key states; 2) conducted ~50 interviews with state DOTs (and some municipalities); 3) built a state DOT equipment fleet profile, including fleet size, replacement cycle, age distribution, and manufacturer by equipment type; and 4) established the competitive landscape of the road maintenance equipment market. Because Gotham’s fact-based assessment painted a less optimistic picture than management’s projections, our client decided not to pursue the acquisition.
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Assessing Metal Pricing Risks and Opportunities for Adjacent Market Expansion for Filtration Equipment Manufacturer
Conducted 3-week customer & market due diligence to: (1) assess the impact of potential metal price reduction on target’s revenue by developing a robust understanding of metals pricing, mining economics, and historical trends; and (2) establish growth opportunities in adjacent end-markets (chemicals and industrial wastewater). For each end-market, we: established production/treatment processes, filtration technologies, and market dynamics; built market sizing/growth models; and conducted 50+ customer calls to establish/validate filtration requirements. We also built a comprehensive view of different filtration technologies and their usage, as well as competitive dynamics in the filtration equipment industry. Based on our findings, PE client confidently moved forward with the transaction and closed the deal.
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Developing Multi-brand Growth Strategy in Preparation of PE Exit at Consumer Electronic Device Provider:
Established feasibility of multi-brand strategy to support a transformative add-on acquisition, created company’s domestic and international growth strategy to position the company for a successful exit in 18-24 months, and developed an actionable strategic plan. Effort included: interviewing 160+ government officials, competitors, consumer/influencers, and other industry participants; researching market, competitive, and regulatory dynamics; building robust state-by-state market size/growth and cannibalization models; and developing multi-brand, Canada entry, and product line expansion strategies. Gotham’s assessment and recommendations allowed the client to move forward with the add-on acquisition and enter Canada, as well as start executing near-term aspects of growth plans to set stage for exit.
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