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NEUROSCIENCE RESEARCH LAB INSTRUMENT MANUFACTURER
Customer & Market Due Diligence Of Neuroscience Research Lab Instrument Manufacturer: Establishing Growth Outlook And Competitive Positioning

Conducted customer & market due diligence to establish target’s growth outlook and line expansion/acquisition opportunities. To this end, Gotham:  established neuroscience research growth outlook; conducted interviews with academic and non-profit research laboratories; built robust view of products and competition via a bottom-up effort; built a market sizing model based on ~100K NIH grants; and developed a software monetization strategy. Gotham’s robust and fact-based assessment provided our client confidence in moving forward with the acquisition.

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Precision Medical Device Component Manufacturer
Delivery Performance Turnaround at Precision Medical Device Component Manufacturer: Rapid Backlog Reduction and Sustainable Delivery System

Rapidly reduced backlog and created a robust delivery system. Backlog reduction effort included rolling out prioritized schedule, developing and implementing debottlenecking strategies, creating a cross-functional team resolving issues that were stopping scheduled jobs. Robust delivery system initiatives included: 1) turning on the planning and scheduling functionality of the ERP/cleaning up system data and parameters, developing SOPs for data entry, training the workforce on the SOP; 2) improving the accuracy of time estimates by revamping engineering process; and 3) reducing quality defects by 20%. Within 3 months, on-time performance improved from 59% to 93% while lead time shrunk from 13-16 weeks to 10 weeks, with backlog reduced in half.

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CLINICAL TRIAL PACKAGING COMPANY
Customer & Market Due Diligence Of Clinical Trial Packaging Manufacturer: Establishing Growth Outlook And Competitive Positioning

Conducted a 3-week customer & market due diligence to: establish market size/growth outlook; understand insourcing risks and substitution threats; and establish the target's reputation/competitive positioning. To this end, Gotham: conducted 26 interviews with clinical trial sponsors (pharmaceutical and biotech companies), CRO, CMO, and CPO companies; assessed substitution threats; identified and profiled key clinical trial packaging competitors; established clinical trial growth outlook in light of COVID-19; and built a bottom-up market sizing model based on individual clinical trial level details. Our client was able to move forward on its bid with confidence and successfully closed the transaction.

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PRESSURE SENSITIVE LABEL COMPANY
Customer & Market Due Diligence Of Pressure Sensitive Label Company: Deciphering COVID-driven Customer Growth Outlook

Conducted a 3-week customer & market due diligence to establish:  the growth outlook for the target’s key customers benefitting from COVID-driven demand; pressure sensitive label market dynamics; and the target’s competitive positioning.  To this end, Gotham:  built market sizing models forecasting COVID impact; conducted 27 interviews with target’s customers and competitors; developed growth outlooks for target’s key customers; and established pressure sensitive label market dynamics, key trends; and competitive landscape. Our client was able to move forward on its bid with confidence and successfully closed the transaction.

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Leading Mobility Products Distributor
Customer & Market Due Diligence of Leading Mobility Products Distributor: Assessing Consumer Willingness to Buy and Lender Willingness to Finance a Lower-priced Product

Assessed consumer willingness to buy a lower-priced product and lender willingness to finance the product. Through a consumer panel survey of high-wheelchair-usage consumers (either users or caregivers), and a survey of target’s customer and prospect database, Gotham established that WAV is a need-based product that offers significant quality of life improvement -- a new lower-priced product would open up another ~20% of market. Through our ability to get to the right auto lending decision makers, we were quickly able to establish what the target should expect in terms of financing and which lenders to target. Our client was excited about the opportunity, presented our findings to the target’s management, and pursued a more aggressive bid.

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Surgical Training Products Supplier
Exit Preparation/Positioning for Surgical Training Products Supplier:  Defining A Niche Market and Establishing Competitive Positioning 

Defining A Niche Market And Establishing Competitive Positioning Surgical Training Products Supplier:  Conducted market and competitive analysis of a niche, information-poor market to help an investment bank develop a clear and credible narrative regarding market size, market structure, competitive dynamics, and growth opportunities for an offering memorandum. Gotham: 1) Conducted ~50 interviews of training sponsors (medical device companies, professional associations, universities) and training venues (independent labs, medical device company labs, university/teaching hospital labs); 2) Established competitive landscape by profiling major competitors (business model, size, geographic scope, certifications, training facilities, distribution centers, international presence); and 3) triangulated market size by using 3 different approaches (training venue-based, training sponsor-based, competitor-based). Gotham’s market analysis provided the solid understanding of market size/structure, buying processes, competitive landscape, and growth opportunities needed to credibly market their company as a leader in a growing market.

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