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Navigating the impact of COVID-19

As we look ahead, many of our clients are asking questions similar to those in 2020:  what will a given target’s demand profile and growth path look like coming out of COVID under various timeframes/scenarios and how should we position our portfolio companies commercially and operationally to navigate challenges/opportunities ahead? Gotham’s dependable, robust analytical approach provides actionable, reliable answers to these questions, regardless of data quality/availability, market clarity/definition, operational sophistication, and industry or niche complexity.

For more details, below are some examples of our work during the pandemic:

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PRESSURE SENSITIVE LABEL COMPANY
Deciphering COVID-driven Customer Growth Outlook

Conducted a 3-week customer & market due diligence to establish:  the growth outlook for the target’s key customers benefitting from COVID-driven demand; pressure sensitive label market dynamics; and the target’s competitive positioning.  To this end, Gotham:  built market sizing models forecasting COVID impact; conducted 27 interviews with target’s customers and competitors; developed growth outlooks for target’s key customers; and established pressure sensitive label market dynamics, key trends; and competitive landscape. Our client was able to move forward on its bid with confidence and successfully closed the transaction.

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Premium Dessert Supplier
Establishing Consumption and Shopping Behavior Post-COVID

Conducted 3-week early Phase I customer & market due diligence to: (1) establish the U.S./Canada retail premium dessert market size/consumer trends; (2) establish the U.S./Canada retail in-store bakery (ISB) dynamics; and (3) assess the U.S./Canada foodservice premium dessert market size/dynamics – all with the look to the COVID impact. To this end, Gotham: conducted a consumer panel survey; interviewed retail bakery managers, bakery buyers/category managers, and foodservice dessert buyers; analyzed NielsenIQ data at the product and retailer level; established the business outlook of key retail and foodservice customers; and established the competitive landscape for key dessert suppliers. Our fact-based market and competitive dynamics assessment allowed our client’ deal team to reliably inform its investment committee on the opportunity. 

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E-COMMERCE FROZEN DTC FULFILLMENT SERVICES PROVIDER
Deciphering Nascent DTC Frozen Foods Fulfillment Market

Conducted 3-week customer & market due diligence to establish:  frozen DTC fulfillment market size and the ability to sustain COVID-19 bump; the target’s competitive positioning in the frozen DTC fulfillment market; and the target’s reputation/positioning with foodservice distribution customers. Gotham:  mapped universe of 350+ frozen DTC food companies; built bottom-up frozen DTC fulfillment market model; conducted 11 DTC fulfillment customer interviews; established competitive landscape of frozen DTC fulfillment services providers; and conducted 13 interviews and 73 online customer surveys of foodservice distribution customers. Gotham’s findings enabled our client to move forward confidently with the potential acquisition.

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Digital Performance Marketing Company
Establishing Competitive Positioning And Recession Risk

Conducted a 4-week customer & market due diligence to establish competitive positioning, margin sustainability, and recession risk of an email acquisition and affiliate marketing company. To this end, Gotham:  conducted ~200 “warm introduction” and anonymous customer interviews and surveys; built a comprehensive database of competitor and O&O sites; dissected financial and operational data to pin down drivers of management growth projections; researched over 1,000 advertisers and publishers to establish the target’s customer mix; and built a recession impact model. Gotham’s rapid assessment of this emerging and not well defined market provided our client with clarity on market and competitive dynamics and allowed the deal team to present a robust picture of the target to their investment committee and lenders.

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Supplier of Synthetic Fiber for Nonwovens
Establishing Competitive Positioning/Margin Sustainability

Conducted a 2-phased customer & market due diligence to establish target's competitive positioning and margin sustainability. To this end, Gotham:  conducted 86 anonymous and “warm introduction” customer interviews; analyzed target’s customer base to establish where target competes within the synthetic fiber market; established target’s addressable market size/share and growth outlook in multiple end-markets; built a global synthetic fiber capacity and manufacturer-to-distributor product flow picture by fiber type, and profiled key manufacturers and distributors and established their market shares. Gotham’s assessment provided a comprehensive, fact-based view on the target’s competitive positioning, margin sustainability, and end-market growth outlook, allowing our client to successfully close the deal.

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Commercial Ambulance Service Provider
Establishing Local Market Competitive and Labor Dynamics

Conducted 4-week customer & market due diligence to establish local market and competitive dynamics in each of the target’s 23 local markets, including:  a detailed picture of the competitive landscape; age demographics, insurance coverage, and EMT employment and wage trends; a fact-based assessment of hospitals’ and 911 systems’ use of commercial ambulance service providers. Gotham conducted interviews with hospital and 911 systems, an online survey of hospital decision makers, and an online survey of EMTs/paramedics, as well as established growth opportunities from both market share gains and acquisitions. Armed with a solid fact base, our client moved forward with confidence to close the transaction. 

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Industry Expertise

 
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Consumer
 
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Food & Beverage
 
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Healthcare
 
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Industrials
 
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Infrastructure
 
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Services

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