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Consumer Distribution & Retail

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Luxury Chocolate Company
Delivery Strategy at Leading Luxury Chocolate Company: Capturing Lost Sales Opportunities Through New Planning and Delivering Capabilities

Developed a new customer service/logistics strategy for effectively distributing high-value, perishable products to 250 company-owned stores and 5,000 DSD customers. Developed and executed 3 pilot tests that demonstrated significant improvements: 100% improvement in retail delivery performance; successful direct fulfillment of retail corporate orders; 10% reduction in inventory costs; very satisfied wholesale customers.

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Leading Mobility Products Distributor
Customer & Market Due Diligence of Leading Mobility Products Distributor: Assessing Consumer Willingness to Buy and Lender Willingness to Finance a Lower-priced Product

Assessed consumer willingness to buy a lower-priced product and lender willingness to finance the product. Through a consumer panel survey of high-wheelchair-usage consumers (either users or caregivers), and a survey of target’s customer and prospect database, Gotham established that WAV is a need-based product that offers significant quality of life improvement -- a new lower-priced product would open up another ~20% of market. Through our ability to get to the right auto lending decision makers, we were quickly able to establish what the target should expect in terms of financing and which lenders to target. Our client was excited about the opportunity, presented our findings to the target’s management, and pursued a more aggressive bid.

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Direct Marketing Company
Strategic Merchandising at Large Direct Marketing Company: Developing Category Management Capabilities with Item-level Strategies

Worked with the senior merchandising team to develop capabilities and strategies for all key elements that constitute strategic merchandising -- assortment strategy, new product introduction, catalog/web placement strategy, product lifecycle strategy, and pricing strategy. With strategic approach, CatalogCo now meeting SKU targets, properly planning media placement, and able to identify and fill gaps in assortment.

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Catalog Company
Pricing Oprimization at Leading Catalog Company: Creating Strategic Pricing Capabilities for Fact- and Behavioral-based Pricing Decisions

Put in place necessary fact base and analytical processes to enable proper pricing decisions in a market with distinct-price thresholds. Created pricing guidelines and robust pricing process. Immediately applied to reprice 1,100 items, with a projected margin increase of $1.3MM.

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Multi-channel Retailer
Planning & Forecasting Process Improvements at Leading Catalog Retailer: Instituting Data-driven, Synchronized Top-down and Bottom-up Planning and Forecasting Process

Created robust planning and forecasting process to enable merchandisers to better plan their assortment for the next 5 quarters. Effort included building a bottom-up planning tool to create the merchandising plan, designing an excellent process for reconciliation of the top-down financial plan with the bottom-up plan, and creating a rolling 12-month planning process to replace the company's annual one-time process. After pilot testing in one department, new planning and forecasting process being rolled out and used for upcoming FY.

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Catalog Company
Assortment Optimization at Large Catalog Company: SKU, Pricing, Mix, and Placement Rationalization

Led effort to optimize 45,000 active SKU assortment, which yielded ~$7MM in cost savings. Reclassified 45,000 SKUs into approximately 500 classes of merchandise to align with how merchandisers thought about products. Developed reporting to review performance over time, by price point, by occasion, by performance, etc. Optimized assortment by class to eliminate poor-performing items and reduce cannibalization. Adjusted pricing to ensure competitive pricing and proper mix by price point. Determined most efficient catalog and web placement.

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