Distribution & Retail
Gotham's distribution & retail expertise ranges from establishing competitive positioning, to developing geographic, channel, and end-market expansion strategies, to optimizing category and supply chain management, to streamlining cost structure and operations. We work with a wide spectrum of distribution & retail companies, including:

Market Study For Foodservice Fresh Produce Distributor: Establishing Customer Buying Behavior And Competitive Positioning
Developed a fact-based market study for a foodservice fresh produce distribution company to provide clarity on market and competitive dynamics. Gotham: conducted 55 anonymous interviews with and collected 134 survey responses from foodservice buyers to determine the company’s competitive positioning and the customer buying behavior; and developed bottom-up market sizing models to pin down the addressable market size for each foodservice end-market. By identifying executional areas where the company was underperforming its competitors, Gotham guided management’s focus on sales and operational execution improvement opportunities to improve the company’s competitive positioning, reduce customer attrition, and drive growth.
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Customer & Market Due Diligence Of Leading Supplier Of Synthetic Fiber For Nonwovens: Establishing Competitive Positioning/Margin Sustainability
Conducted a 2-phased customer & market due diligence to establish target's competitive positioning and margin sustainability. To this end, Gotham: conducted 86 anonymous and “warm introduction” customer interviews; analyzed target’s customer base to establish where target competes within the synthetic fiber market; established target’s addressable market size/share and growth outlook in multiple end-markets; built a global synthetic fiber capacity and manufacturer-to-distributor product flow picture by fiber type, and profiled key manufacturers and distributors and established their market shares. Gotham’s assessment provided a comprehensive, fact-based view on the target’s competitive positioning, margin sustainability, and end-market growth outlook, allowing our client to successfully close the deal.
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Customer & Market Due Diligence Of Collision Repair Supplies Distributor: Assessing Disintermediation And Margin Risks Amidst Downstream Consolidation
Conducted a 3-week customer & market due diligence to establish the collision repair market dynamics and to assess the risks associated with the collision repair shop consolidation trend. To this end, Gotham: conducted 76 anonymous interviews with and collected 74 online surveys of collision repair shops owners, managers, and paint distributors to gain insights into collision repair dynamics, industry trends/outlook, and potential risk of collision shop switching paint manufacturers/distributors; interviewed insurance companies to understand their direct repair programs (DRPs); established the automotive refinish market size, growth rates, industry structure, and key relationship dynamics; identified the key MSO players and established their acquisition/growth trends; and profiled the collision repair paint distribution competitive landscape. Gotham’s assessment provided a fact-based, robust view on the target’s disintermediation and margin risks and confirmed an opportunity to build a national paint distribution business, allowing our client to successfully close the deal.
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