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Sales & Marketing Effectiveness

We help portfolio company management teams maximize revenue opportunity and return on investment through effective management of company's sales force and advanced marketing analytics.  We assist in developing a clear and articulated selling strategy, aligning organizational capabilities to meet agreed-to objectives, rolling out disciplined fact-based processes; and developing adequate tools/systems to provide proper monitoring and feedback.  Through rigorous analytics, we develop marketing strategies to optimize advertising spend and product/service pricing.

 
Salesforce Effectiveness
 
Pricing/Marketing Effectiveness

Results

Related Capabilities

 

Rapid Operations Improvements

 

Pragmatic Growth Strategy

 

Exit Preparation/ Positioning

 

Post-Merger Integration/ Carve-Out Planning

Industry Expertise

 
Consumer
Consumer
 
Food & Beverage
Food & Beverage
 
Healthcare
Healthcare
 
Industrials
Industrials
 
Infrastructure
Infrastructure
 
Services
Services
 
Technology
Technology

Want to learn more about how Gotham can help you with value creation?